Search Engine Training Workshop (Without Software)
Internet Marketing
Training
Provided by Online Training Directory
To be competitive on the Internet your site must rank in the top 30 of the top ranking search engines and directories. Search engines are the fastest way for prospective customers to find your site. So do not underestimate what good positioning in the search engines can do for you.
It has been estimated that up to 80 percent of all web site traffic comes from the major search engines. How can you learn what to do to get your web site ranked high in the engines? By completing each lesson, students will look at all the strategies in the search positioning process through analyzing their site, handling of keywords, basic HTML coding, making of Information pages, and more. Each lesson will build on the previous one, offering the opportunity to learn the basic requirements for the major search engines. The key to generating free, targeted traffic to your website comes with achieving a top ranking. This is a practical turnkey system that will level the playing field!
It has been estimated that up to 80 percent of all web site traffic comes from the major search engines. How can you learn what to do to get your web site ranked high in the engines? By completing each lesson, students will look at all the strategies in the search positioning process through analyzing their site, handling of keywords, basic HTML coding, making of Information pages, and more. Each lesson will build on the previous one, offering the opportunity to learn the basic requirements for the major search engines. The key to generating free, targeted traffic to your website comes with achieving a top ranking. This is a practical turnkey system that will level the playing field!
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Search Engine Training Workshop (Without Software)
Outcomes
The student will demonstrate his or her understanding of the weekly lessons by answering the questions that will be turned in to the facilitator.
Assessment
Upon completion of this course, students will achieve the following: A. Be able to develop effective keywords and keyword phrases relative to their site. B. Know where and how to place keywords for maximum relevancy. C. Understand and develop creative titles and descriptions to further insure surfers to visit their site. D. Understand and develop content rich pages of different ranking algorithm of search engines. E. Learn from competitors and some of the underhanded techniques they might employ and how to deal with them. F. Have constructive feedback from the facilitator as needed to support and assist each student.
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
How Do You Rank? Each student will first analyze their site to see where they stand within the search engines, checking positions. We will look at how people search on the web to understand why some keywords and phrases are easier to rank well on than others are. Everyone will have a clearer picture of what works.
Improving Your Search Rankings! Each student will further explore "what makes the search engines work," and why their site may not be positioned in the top 30 (Factors that greatly affect your Relevancy). Students will explore possibilities and pitfalls such as: Site Popularity/ Weight of keywords; Keyword stuffing; Meta tags; and the Design of your page(s) with meaningful markup (HTML).
Titles and Descriptions What''s in a name? Everything, when it comes to a title. What about the description that will be seen by millions and strongly influence search engine placement? What about the rest of those Meta tags? Meta tags are not any big secret, but you need to be aware of them and understand how they work. You will focus attention on these all important tags.
Supplemental Pages Many sites are entered into by "Supplemental Pages" or "Information Pages.? They act as alternate entrances to your site and are tailored to rank well on a particular engine and for particular keywords. Since each engine has a different ranking algorithm, each judges certain things uniquely. There are many reasons to use supplemental pages, and you will master the necessary techniques in this workshop. By the end of the lesson, you will have a high-powered page to submit with the entire right ranking algorithm.
Improving and Maintaining In this lesson, you will continue to build on the previous lessons? work while taking time to look at the sites that are ranked in the top ten. This is the time to analyze your competitors? HTML codes and study their setup and design. Why is this important? Looking at and analyzing what others are doing will provide you with some additional tactics. Many of the tactics you will learn can make the difference that will skyrocket your site to the top 30.
?and a Few More Things The student will ask what more they can do to be in the top 10. Has everything been done that could be done? Where do you go from here? In lesson 6, we teach additional tips for improving and maintaining your website.
Contact Hours: 24
The student will demonstrate his or her understanding of the weekly lessons by answering the questions that will be turned in to the facilitator.
Assessment
Upon completion of this course, students will achieve the following: A. Be able to develop effective keywords and keyword phrases relative to their site. B. Know where and how to place keywords for maximum relevancy. C. Understand and develop creative titles and descriptions to further insure surfers to visit their site. D. Understand and develop content rich pages of different ranking algorithm of search engines. E. Learn from competitors and some of the underhanded techniques they might employ and how to deal with them. F. Have constructive feedback from the facilitator as needed to support and assist each student.
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
How Do You Rank? Each student will first analyze their site to see where they stand within the search engines, checking positions. We will look at how people search on the web to understand why some keywords and phrases are easier to rank well on than others are. Everyone will have a clearer picture of what works.
Improving Your Search Rankings! Each student will further explore "what makes the search engines work," and why their site may not be positioned in the top 30 (Factors that greatly affect your Relevancy). Students will explore possibilities and pitfalls such as: Site Popularity/ Weight of keywords; Keyword stuffing; Meta tags; and the Design of your page(s) with meaningful markup (HTML).
Titles and Descriptions What''s in a name? Everything, when it comes to a title. What about the description that will be seen by millions and strongly influence search engine placement? What about the rest of those Meta tags? Meta tags are not any big secret, but you need to be aware of them and understand how they work. You will focus attention on these all important tags.
Supplemental Pages Many sites are entered into by "Supplemental Pages" or "Information Pages.? They act as alternate entrances to your site and are tailored to rank well on a particular engine and for particular keywords. Since each engine has a different ranking algorithm, each judges certain things uniquely. There are many reasons to use supplemental pages, and you will master the necessary techniques in this workshop. By the end of the lesson, you will have a high-powered page to submit with the entire right ranking algorithm.
Improving and Maintaining In this lesson, you will continue to build on the previous lessons? work while taking time to look at the sites that are ranked in the top ten. This is the time to analyze your competitors? HTML codes and study their setup and design. Why is this important? Looking at and analyzing what others are doing will provide you with some additional tactics. Many of the tactics you will learn can make the difference that will skyrocket your site to the top 30.
?and a Few More Things The student will ask what more they can do to be in the top 10. Has everything been done that could be done? Where do you go from here? In lesson 6, we teach additional tips for improving and maintaining your website.
Contact Hours: 24
About The Training Provider: Online Training Directory
Online Training Directory - Workforce and Continuing Ed online courses are offered at basic, intermediate and advanced levels. Going beyond basic training provides a deeper and more educationally rewarding learning experience, especially for students who wish to advance careers or initiate new ones. For the general lifelong learner we continue to offer "fun to learn" single, stand-alone courses.
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