eMarketing 1 1

eMarketing 1.1

Full Description

5 Lessons covering the basics of eMarketing. Each lesson is sent via e-mail and Internet link over a four week period. At the completion of the 5 Lessons there is a final exam administered via e-mail. Students Passing the final exam are given a personalized certificate of completion from the e-Marketing Association.eMarketing Business models Internet history and statistics Banner Advertising strategies Banner advertising design E-mail techniques and strategies E-Mail problems and challenges Writing styles for e-mail Use of HTML and text in e-mail Ethics in e-mail marketing Mailing list criteria for e-mail marketing Integration of online and conventional marketing eMarketing definitions and terms Permission marketing models Legal implications of e-mail marketing E-Commerce promotion tactics E-Commerce strengths and weaknesses Online publicity Writing online press releases Developing news stories Developing effective databases Effective search engine optimization Directory vs. search engine differences Metrics for eMarketing Paid Placement search engine models Use of auto-responders Target marketing

Outcomes:

One quiz after each lesson and a final exam at the end.

Assessment:

Internet marketing definitions and terms Integration of online and conventional marketing eMarketing Business models Internet history and statistics Banner Advertising strategies Banner advertising design E-mail techniques and strategies E-Mail problems and challenges Writing styles for e-mail Use of HTML and text in e-mail Ethics in e-mail marketing Mailing list criteria for e-mail marketing Target marketing Permission marketing models Legal implications of e-mail marketing E-Commerce promotion tactics E-Commerce strengths and weaknesses Online publicity Writing online press releases Developing news stories Developing effective databases Effective search engine optimization Directory vs. search engine differences Metrics for eMarketing Paid Placement search engine models Use of auto-responders

Week 1 Introduction, Banner Advertising, Terminology, Advantages and Disadvantages of Online advertising, banner design and placement. Week 2 E-Mail marketing, ethical issues, list selection, spam, software for e-mail delivery, legal issues, writing style, technical considerations. Week 3 Coordination online and offline marketing, business models, marketing synergy, revenue models Week 4 Publicity, writing a press release, sources for publication, newsworthy topics, tips and techniques Week 5 Search Engines, search engines vs. directories, techniques for high placement, pay for listing services, legal issues.

Contact Hours: 24