Advanced e-Mail Marketing
Internet Marketing
Training
Provided by Online Training Directory
The Advanced e-mail Marketing Course provides a contemporary and comprehensive learning program for e-mail marketing.
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Advanced e-Mail Marketing
Advanced e-Mail Marketing
Full Description
Outcomes:
Assessment:
Week 1
Assessment of Infrastructure
Software vs. ASP;s
In-House Broadcast software
SPAM and legal issues
COPPA Issues
E-Mail Marketing Planning & Objectives
Week 2
E-Mail list generation
Newsletters
E-Zines
Rented e-mail lists
Op-in lists
Merge Purge
Deliverability
List Resources
Listservs
Week 3
Designing e-mail that works
Subject lines
HTML vs. text
Web forms
Links in e-mail
Writing copy for e-mail
Structuring the Message
Week 4
Timing of transmission
Frequency
Day and Time
Special considerations
Metrics and program measurement
Auto responders
Follow up
Testing strategies
E-Mail Modeling
Resources
| The course is designed for marketers with a general knowledge of e-marketing techniques and processes. Students should complete the e-marketing course first or have general experience in e-marketing prior to taking this advanced course. The course is instructor led via e-mail, a student board and web based instruction. 5 interactive lessons, and a final exam. Each lesson takes about 3 hours to complete the entire course takes about 4 weeks. A personalized certificate of completion will be mailed to you at the end of the course. Regardless of the posted "Start Anytime" or fixed dates we publish the course starts on the 1st of each month. It is best to pay and receive enrollment verification at least 3 days before the start of the new month. |
| Students will have the ability to design, implement and monitor e-mail marketing programs. |
| 5 short tests - 1 final examination |
Software vs. ASP;s
In-House Broadcast software
SPAM and legal issues
COPPA Issues
E-Mail Marketing Planning & Objectives
Newsletters
E-Zines
Rented e-mail lists
Op-in lists
Merge Purge
Deliverability
List Resources
Listservs
Subject lines
HTML vs. text
Web forms
Links in e-mail
Writing copy for e-mail
Structuring the Message
Frequency
Day and Time
Special considerations
Metrics and program measurement
Auto responders
Follow up
Testing strategies
E-Mail Modeling
Resources
Contact Hours: 16
About The Training Provider: Online Training Directory
Online Training Directory - Workforce and Continuing Ed online courses are offered at basic, intermediate and advanced levels. Going beyond basic training provides a deeper and more educationally rewarding learning experience, especially for students who wish to advance careers or initiate new ones. For the general lifelong learner we continue to offer "fun to learn" single, stand-alone courses.
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