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Provided by: Online Training Directory

Advanced e-Mail Marketing

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Training Provided by Online Training Directory

The Advanced e-mail Marketing Course provides a contemporary and comprehensive learning program for e-mail marketing.

Training Avaliability and Delivery

This is primarily online training
on-line e-learning cbt (computer based)This is an online eLearning or CBT training program
study at homeThis course may be available for home-study
coursewareCourseware may be available for purchase
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Schedule:flexible
Training Presented in:English

Related Keywords:  internet   marketing   e-marketing   strategies 

Training Program Details


Advanced e-Mail Marketing


Full Description
The course is designed for marketers with a general knowledge of e-marketing techniques and processes. Students should complete the e-marketing course first or have general experience in e-marketing prior to taking this advanced course. The course is instructor led via e-mail, a student board and web based instruction. 5 interactive lessons, and a final exam. Each lesson takes about 3 hours to complete the entire course takes about 4 weeks. A personalized certificate of completion will be mailed to you at the end of the course. Regardless of the posted "Start Anytime" or fixed dates we publish the course starts on the 1st of each month. It is best to pay and receive enrollment verification at least 3 days before the start of the new month.



Outcomes:
Students will have the ability to design, implement and monitor e-mail marketing programs.


Assessment:
5 short tests - 1 final examination
Week 1
Assessment of Infrastructure
Software vs. ASP;s
In-House Broadcast software
SPAM and legal issues
COPPA Issues
E-Mail Marketing Planning & Objectives Week 2
E-Mail list generation
Newsletters
E-Zines
Rented e-mail lists
Op-in lists
Merge Purge
Deliverability
List Resources
Listservs Week 3
Designing e-mail that works
Subject lines
HTML vs. text
Web forms
Links in e-mail
Writing copy for e-mail
Structuring the Message Week 4
Timing of transmission
Frequency
Day and Time
Special considerations
Metrics and program measurement
Auto responders
Follow up
Testing strategies
E-Mail Modeling
Resources

Contact Hours: 16


About Online Training Directory - Training Provider

Online Training Directory - Workforce and Continuing Ed online courses are offered at basic, intermediate and advanced levels. Going beyond basic training provides a deeper and more educationally rewarding learning experience, especially for students who wish to advance careers or initiate new ones. For the general lifelong learner we continue to offer "fun to learn" single, stand-alone courses. We look forward to...

More E-Marketing Strategies Training from Online Training Directory

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