Advanced e-Mail Marketing
Internet Marketing
Training
Provided by Online Training Directory
The Advanced e-mail Marketing Course provides a contemporary and comprehensive learning program for e-mail marketing.
The course is designed for marketers with a general knowledge of e-marketing techniques and processes.
Students should complete the e-marketing course first or have general experience in e-marketing prior to taking this advanced course.
The course is instructor led via e-mail, a student board and web based instruction. 5 interactive lessons, and a final exam. Each lesson takes about 3 hours to complete the entire course takes about 4 weeks. A personalized certificate of completion will be mailed to you at the end of the course. Regardless of the posted "Start Anytime" or fixed dates we publish the course starts on the 1st of each month.
It is best to pay and receive enrollment verification at least 3 days before the start of the new month.
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Advanced e-Mail Marketing
Outcomes
Students will have the ability to design, implement and monitor e-mail marketing programs.
Assessment
5 short tests - 1 final examination
Week 1
Week 2
Week 3
Week 4
Assessment of Infrastructure Software vs. ASP;s In-House Broadcast software SPAM and legal issues COPPA Issues E-Mail Marketing Planning & Objectives
E-Mail list generation Newsletters E-Zines Rented e-mail lists Op-in lists Merge Purge Deliverability List Resources Listservs
Designing e-mail that works Subject lines HTML vs. text Web forms Links in e-mail Writing copy for e-mail Structuring the Message
Timing of transmission Frequency Day and Time Special considerations Metrics and program measurement Auto responders Follow up Testing strategies E-Mail Modeling Resources
Contact Hours: 16
Students will have the ability to design, implement and monitor e-mail marketing programs.
Assessment
5 short tests - 1 final examination
Week 1
Week 2
Week 3
Week 4
Assessment of Infrastructure Software vs. ASP;s In-House Broadcast software SPAM and legal issues COPPA Issues E-Mail Marketing Planning & Objectives
E-Mail list generation Newsletters E-Zines Rented e-mail lists Op-in lists Merge Purge Deliverability List Resources Listservs
Designing e-mail that works Subject lines HTML vs. text Web forms Links in e-mail Writing copy for e-mail Structuring the Message
Timing of transmission Frequency Day and Time Special considerations Metrics and program measurement Auto responders Follow up Testing strategies E-Mail Modeling Resources
Contact Hours: 16
About The Training Provider: Online Training Directory
Online Training Directory - Workforce and Continuing Ed online courses are offered at basic, intermediate and advanced levels. Going beyond basic training provides a deeper and more educationally rewarding learning experience, especially for students who wish to advance careers or initiate new ones. For the general lifelong learner we continue to offer "fun to learn" single, stand-alone courses.
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