Advanced e-Mail Marketing

Advanced e-Mail Marketing

Full Description

The course is designed for marketers with a general knowledge of e-marketing techniques and processes. Students should complete the e-marketing course first or have general experience in e-marketing prior to taking this advanced course. The course is instructor led via e-mail, a student board and web based instruction. 5 interactive lessons, and a final exam. Each lesson takes about 3 hours to complete the entire course takes about 4 weeks. A personalized certificate of completion will be mailed to you at the end of the course. Regardless of the posted "Start Anytime" or fixed dates we publish the course starts on the 1st of each month. It is best to pay and receive enrollment verification at least 3 days before the start of the new month.

Outcomes:

Students will have the ability to design, implement and monitor e-mail marketing programs.

Assessment:

5 short tests - 1 final examination

Week 1 Assessment of Infrastructure
Software vs. ASP;s
In-House Broadcast software
SPAM and legal issues
COPPA Issues
E-Mail Marketing Planning & Objectives Week 2 E-Mail list generation
Newsletters
E-Zines
Rented e-mail lists
Op-in lists
Merge Purge
Deliverability
List Resources
Listservs Week 3 Designing e-mail that works
Subject lines
HTML vs. text
Web forms
Links in e-mail
Writing copy for e-mail
Structuring the Message Week 4 Timing of transmission
Frequency
Day and Time
Special considerations
Metrics and program measurement
Auto responders
Follow up
Testing strategies
E-Mail Modeling
Resources

Contact Hours: 16