Non-Profit Organizations have unique budgetary issues when it comes to collateral materials such as newsletters. Often an information source as inexpensive to produce and distribute as a newsletter is overlooked due to misunderstanding the amount of work and expense involved. In this course the Student will learn how to create a quality newsletter from concept through distribution, and publishing to the web given the desire and resources, on the normally limited budget of a Non-Profit Organization.
Outcomes:
Upon completion of this course the student will have a minimum of the master copy of their newsletter and mailing labels. Some students may conclude the course with an actual newsletter mailing.
Assessment:
Students will learn how to:
- evaluate organizational need - organize content - create layout - edit drafts - produce a master for a printer or copy shop - create mailing labels - assemble and prepare for distribution - handle postage - publish their newsletter to the web (bonus)
First Week:
Students assess who their intended target is, what size the newsletter needs to be. Then they assigned designing and implementing Headers and Footers.
Second Week:
Students work on layout and design. They decide on such issues as one-sided copy, two sides, using columns and what type of font.
Week Three-Five:
Students are required to submit a rough draft of their newsletter, utilizing the skills and information they have learned. Applying such design tools as columns, headers and footers, font types.Mail merge and bulk mailings are discussed. Students then must decide whether to use labels for mailing or get a permit for bulk mailings.
Week Six-Seven:
During this period students are assigned important details such as adding drop cap, graphics and pictures.
Week Eight:
Student turns in final draft and addresses any lingering questions.
Contact Hours: 16
About Online Training Directory - Training Provider
Online Training Directory - Workforce and Continuing Ed online courses are offered at basic, intermediate and advanced levels. Going beyond basic training provides a deeper and more educationally rewarding learning experience, especially for students who wish to advance careers or initiate new ones. For the general lifelong learner we continue to offer "fun to learn" single, stand-alone courses.
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