The Cure For What Retails You
| During this course, students will explore ways to increase their retail sales. The course works for all levels of retail sales from general sales staff to management but also addresses concerns of small business owners.
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Assessment consists of a final multiple choice test and a report detailing what steps have been taken throughout the course. |
Outcomes of the course include:
1. Identification of what is making sales slow down.
2. Ways to motivate employees.
3. Ways to reach consumers.
4. Ways to make displays and store more appealing.
5. Looking toward to future.
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In week 1, students look at identifying what has made their sales slow down and how they might address this slowdown.
In week 2, students learn how to motivate employees to work harder at completing sales, completing multiple and add-on sales, and how to give better customer service so that consumers return to the store for repeat busines.
In week 3, students look at how to reach consumers through store displays, advertisement, word-of-mouth, special events, and other methods.
In week 4, students look toward the future and how they can accomplish repeat business or create retail sales during slow times by creating customer databases, direct mail, and other methods. During this week, students prepare a report on what they have accomplished in their retail environment over the course of the four weeks and what they intend to complete in the upcoming months. In addition, a short multiple choice test is administered.
Contact Hours: 12
