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Provided by: Online Training Directory

Customer Relationship Management CRM -Part 2

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DISCONTINUED--Advanced CRM is the second and final part of our program. The course will teach you how to independently develop a CRM plan for your organization after conducting a focused analysis of your organization`s business processes and customer profile.

Training Avaliability and Delivery

This is primarily online training
on-line e-learning cbt (computer based)This is an online eLearning or CBT training program
study at homeThis course may be available for home-study
coursewareCourseware may be available for purchase
Contact Online Training Directory for more information
Schedule:flexible
Training Presented in:English

Related Keywords:  customer   relationship   management 

Training Program Details


Customer Relationship Management (CRM)-Part 2


Full Description
The Advanced CRM course builds on your knowledge of CRM fundamentals and takes you beyond an overview. You will learn how to articulate a viable CRM plan for your enterprise and assess your corporate CRM needs thus generating value addition for your company. Also learn how to transform and expand surface-level customer service into a vibrant and productive relationship management value proposition. The course will also help you develop a better understanding of CRM`s role in ebusiness, often referred to as eCRM. You will also examine preferred methods of processing and integrating high-volume CRM data to enhance your understanding of who your customers are and why they are so important today. Other issues the course will concentrate on include data mining strategies, predicting customer behavior using CRM and applying CRM concepts to effective business decision-making. This Advanced-level course on CRM will teach you how to intelligently implement CRM across the enterprise.

The course can be taken independently or as a part of the two-course Certificate of Completion Program in Customer Relationships Management.

Who should take the course:
  • Those students who have chosen CRM as their full-time career option and are planning to enter the CRM industry
  • Sales and marketing professionals who engage in business development in a customer-focused environment and generate a customer base for their company
  • Individuals who are planning a career or are already employed in the call center industry
  • Business managers who manage large corporate, government and institutional accounts
  • Professionals involved in developing and preserving brand equity
  • Small business owners whose business success depends largely on repeat business and a loyal customer following


Course Materials and other Support:

Although no textbook will be used for the course, a liberal amount of course and test preparation materials will be regularly emailed to you. The Course Bulletin-- a short online newsletter will list both printed and web resources to improve your understanding of CRM as it relates to today`s demanding customer environment and a productivity-oriented workplace.



Outcomes:
Once you complete the course you will be able to:
  • Develop mission-critical CRM plans for your organization
  • Fine-tune your CRM plan keeping in mind your company`s special needs and your customers` expectations
  • Assess evolving CRM technology and its relevance to your Company
  • Monitor ongoing developments in the field of CRM as they apply to your company
  • Manage CRM initiatives and their role in strategic planning and development


Assessment:
Assessment will be conducted on the basis of two multiple choice quizzes and an end-of-term project report which will be due by the end of the fifth week of the course.

Week 1
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Contact Hours: 24


About Online Training Directory - Training Provider

Online Training Directory - Workforce and Continuing Ed online courses are offered at basic, intermediate and advanced levels. Going beyond basic training provides a deeper and more educationally rewarding learning experience, especially for students who wish to advance careers or initiate new ones. For the general lifelong learner we continue to offer "fun to learn" single, stand-alone courses. We look forward to...

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