Introduction to e-Commerce

Audience

This course is intended for Managers and technical staff with little experience of e-commerce.

Objective

• Introduction to Ecommerce.


• ECommerce Standards.


• Ecommerce in Enterprise.


• Ecommerce Technology Building Blocks.

Topics Include

Unit 1: Introduction to E-Commerce

• Identify the advantages of e-commerce to business and consumers.
• Identify the benefits of online training seminars and conferences.
• Identify the functions of intranets and extranets in e-commerce.
• Identify the internal benefits of e-commerce to a business enterprise.
• Identify e-commerce customer service issues.
• Identify the benefits of business-to-business e-commerce.
• Identify the benefits of business-to-consumer e-commerce.
• Identify e-commerce communication technologies.
• Identify types of digital products.

Unit 2: E-Commerce Standards

• Identify the role of standards within industry.
• Identify the characteristics of the EDI and XML data mapping methods.
• Identify information transfer formats.
• Identify the role of ODBC in data management.
• Identify the features of a script.
• Identify the characteristics of the programming choices available for the development of e-commerce applications.
• Identify common server platforms and operating environments.
• Identify the features of the SSL protocol S/MIME and digital certificates.
• Identify methods of securing online transactions with cryptography.
• Identify standards to facilitate e-commerce.

Unit 3: E-Commerce in Enterprise

• Identify online marketing and promotion methods.
• Identify methods of managing online customer interactions.
• Identify the stages in a typical online transaction.
• Identify the role of e-commerce content development.
• Identify usability and compatibility considerations for Web site design.
• Identify e-commerce technical support needs.
• Identify the tools required to integrate multimedia technologies with e-commerce applications.
• Identify e-commerce technical support requirements for programming and database integration.
• Identify issues to consider when integrating e-commerce with traditional business methods.
• Identify issues to consider when maintaining an e-commerce Web site.
• Identify ways of assessing and preparing for e-commerce security risks.
• Identify areas for expanding the use of e-commerce.

Unit 4: E-Commerce Technology Building Blocks

• Identify the features of the virtual store.
• Identify the characteristics of the UNIX and Wintel operating system platforms.
• Identify e-commerce advertising and sales strategies.
• Identify online customer feedback functions.
• Identify options and schemes for e-commerce payment handling.
• Identify the features of the virtual organization.
• Identify the components of a Web infrastructure.
• Identify the benefits of using extranets in a B2B e-commerce environment.
• Identify key issues affecting supply chain management in e-commerce.
• Identify system architecture options for the e-commerce interface.
• Identify ways in which e-commerce can use Web infrastructure to advantage.
• Identify storefront application features.
• Identify the benefits of outsourcing Web site hosting.
• Identify the features of e-mail and webmail.
• Identify mailing list and Internet chat features.
• Identify ways of maximizing online enterprise visibility.

Duration

7

Minimum Requirements

The CDROM version of this course requires:

• At least a 486DX 33Mhz CPU.
• Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
• At least 8MB RAM.
• At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
• At least a double speed CDROM drive.
• An MPC compliant sound card with attached speakers or headphones is recommended (Currently only the CDROM version supports audio).

• At least a 486DX 33Mhz CPU.
• Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
• At least 8MB RAM and 22MB available hard disk space or file server space.
• At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).

Media