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Provided by: Serebra Learning Corporation Introduction to e-CommerceInternet Business |
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Training
Provided by Serebra Learning Corporation
This course provides the learner with an overview of the state of e-commerce today. It defines electronic commerce and discusses electronic commerce elements. An overview of business-to-consumer and business-to-business electronic commerce is given. This course also addresses issues and technologies available for companies wishing to engage in e-commerce.
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Introduction to e-Commerce
Serebra Learning Corporation 119 - 7565 132nd Street Surrey BC V3W 1K5 Canada
Audience
This course is intended for Managers and technical staff with little experience of e-commerce.
Objective
- Introduction to Ecommerce.
- ECommerce Standards.
- Ecommerce in Enterprise.
- Ecommerce Technology Building Blocks.
Topics Include
Unit 1: Introduction to E-Commerce
- Identify the advantages of e-commerce to business and consumers.
- Identify the benefits of online training seminars and conferences.
- Identify the functions of intranets and extranets in e-commerce.
- Identify the internal benefits of e-commerce to a business enterprise.
- Identify e-commerce customer service issues.
- Identify the benefits of business-to-business e-commerce.
- Identify the benefits of business-to-consumer e-commerce.
- Identify e-commerce communication technologies.
- Identify types of digital products.
Unit 2: E-Commerce Standards
- Identify the role of standards within industry.
- Identify the characteristics of the EDI and XML data mapping methods.
- Identify information transfer formats.
- Identify the role of ODBC in data management.
- Identify the features of a script.
- Identify the characteristics of the programming choices available for the development of e-commerce applications.
- Identify common server platforms and operating environments.
- Identify the features of the SSL protocol S/MIME and digital certificates.
- Identify methods of securing online transactions with cryptography.
- Identify standards to facilitate e-commerce.
Unit 3: E-Commerce in Enterprise
- Identify online marketing and promotion methods.
- Identify methods of managing online customer interactions.
- Identify the stages in a typical online transaction.
- Identify the role of e-commerce content development.
- Identify usability and compatibility considerations for Web site design.
- Identify e-commerce technical support needs.
- Identify the tools required to integrate multimedia technologies with e-commerce applications.
- Identify e-commerce technical support requirements for programming and database integration.
- Identify issues to consider when integrating e-commerce with traditional business methods.
- Identify issues to consider when maintaining an e-commerce Web site.
- Identify ways of assessing and preparing for e-commerce security risks.
- Identify areas for expanding the use of e-commerce.
Unit 4: E-Commerce Technology Building Blocks
- Identify the features of the virtual store.
- Identify the characteristics of the UNIX and Wintel operating system platforms.
- Identify e-commerce advertising and sales strategies.
- Identify online customer feedback functions.
- Identify options and schemes for e-commerce payment handling.
- Identify the features of the virtual organization.
- Identify the components of a Web infrastructure.
- Identify the benefits of using extranets in a B2B e-commerce environment.
- Identify key issues affecting supply chain management in e-commerce.
- Identify system architecture options for the e-commerce interface.
- Identify ways in which e-commerce can use Web infrastructure to advantage.
- Identify storefront application features.
- Identify the benefits of outsourcing Web site hosting.
- Identify the features of e-mail and webmail.
- Identify mailing list and Internet chat features.
- Identify ways of maximizing online enterprise visibility.
Duration
7
Minimum Requirements
The CDROM version of this course requires:
- At least a 486DX 33Mhz CPU.
- Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
- At least 8MB RAM.
- At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
- At least a double speed CDROM drive.
- An MPC compliant sound card with attached speakers or headphones is recommended (Currently only the CDROM version supports audio).
- At least a 486DX 33Mhz CPU.
- Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
- At least 8MB RAM and 22MB available hard disk space or file server space.
- At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
Media
Serebra Learning Corporation 119 - 7565 132nd Street Surrey BC V3W 1K5 Canada
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
