Audience
This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives. This course will therefore assist learners in evaluating the relevance of e-commerce to their business goals.
Objective
- The Market Environment.
- External Factors.
- Core Developer Technologies.
- Programming Paradigms.
Topics Include
Unit 1: The Market Environment
- Identify the factors to consider when developing and marketing an e-commerce business strategy.
- Identify the benefits of implementing an e-commerce business strategy.
- Identify the role of EDI in business-to-business e-commerce.
Unit 2: External Factors
- Identify the capabilities of search engines.
- Identify optimal search techniques.
- Identify the guidelines for registering an e-commerce Web site.
- Identify bandwidth options.
- Identify bandwidth considerations for an e-commerce site.
- Identify the capabilities of browsers.
- Identify methods of maximizing customer access to an e-commerce site.
- Identify the features of the SET payment standard.
- Identify the role of certification in e-commerce.
- Identify e-commerce transaction security options.
- Identify transnational issues affecting e-commerce.
- Identify copyright issues affecting e-commerce.
- Identify taxation issues affecting e-commerce.
Unit 3: Core Development Technologies
- Classify Web server platform options.
- Identify the features of operating system platforms.
- Classify e-commerce Web servers.
- Identify the factors involved in creating a shopping cart for an e-commerce Web site.
- Identify the role of cookies in tracking customer activity.
- Identify the features of the HTML language.
- Identify the features of DHTML.
- Compare SGML with XML.
- Identify the features of the Common Gateway Interface.
- Identify the features of server-side include.
- Identify the features of Active Server.
Unit 4: Programming Paradigms
- Identify the issues involved in implementing an e-commerce solution.
- Identify the characteristics of Web site tactical integration.
- Identify the issues involved in managing a Web site.
- Identify the constraints of HTML.
- Identify the guidelines for creating a VBScript to communicate with the customer.
- Compare the features of Java and Java applets.
- Identify the differences between programming and scripting languages.
- Identify the characteristics of available programming languages for your Web site environment.
- Identify the characteristics of PERL.
- Identify which features of Visual Basic make it a suitable server language for e-commerce.
- Identify which features of Java make it a suitable server language for e-commerce.
- Identify which features of C/C++ make them suitable server languages for e-commerce.
Duration
8
Minimum Requirements
The CDROM version of this course requires:
- At least a 486DX 33Mhz CPU.
- Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
- At least 8MB RAM.
- At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
- At least a double speed CDROM drive.
- An MPC compliant sound card with attached speakers or headphones is recommended (Currently only the CDROM version supports audio).
The network version of this course requires:
- At least a 486DX 33Mhz CPU.
- Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
- At least 8MB RAM and 22MB available hard disk space or file server space.
- At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
Media
Serebra Learning Corporation 119 - 7565 132nd Street Surrey BC V3W 1K5 Canada