e-Commerce Implementation Issues

Audience

This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives.

Topics Include

Unit 1: Scale of Implementation

• Identify the components of a basic e-commerce Web site.
• Identify Web site development considerations.
• Match product types to Web site functionality levels.
• Identify the features and functions of shopping carts.
• Identify the functions of online storefront systems.
• Identify typical storefront features of a medium-scale e-commerce implementation.
• Identify typical store management considerations for a medium-scale e-commerce implementation.
• Identify advanced storefront features of a large-scale e-commerce implementation.
• Identify typical storefront management considerations for a large-scale e-commerce implementation.
• Identify the role of user access control and authentication software in selling products online.
• Identify Web site personalization principles that allow customers to personalize their online shopping experience.
• Identify online product customization considerations.
• Identify the methods used to sell the same products to different audiences.
• Identify considerations for the management of an e-commerce Web site database.
• Identify factors to consider when integrating legacy systems with e-commerce solutions.

Unit 2: Further Implementation Issues

• Outline further issues in relation to implementing e-commerce.
• Identify key payment technologies and their processing mechanisms.
• Identify the role of digital receipts in selling digital products.
• Identify the key functions of the Web development sales and marketing team.
• Identify the functions of the Web development technical team.
• Identify the key functions of the Web development content team.
• Identify key considerations when selecting hosting options for e-commerce Web sites.
• Identify the guidelines for choosing a hosting partner.
• Understand further issues in relation to implementing e-commerce.

Unit 3: Case Studies

• Give Specific cases of e-commerce implementation and highlight the issues in relation to the relevant size of implementation.
• Identify the sales requirements and solutions for Fred's Flowers.
• Identify the IT requirements and solutions for Bob's Flowers.
• Identify the marketing requirements and solutions for Fred's Flowers.
• Identify the cost and timescale requirements for Bob's Flowers a small local florist that is to implement a small-scale implementation.
• Identify the key factors that influenced the navigation and storefront design of Toyo Toys' Web site.
• Identify the main store management tools used by Toyo Toys.
• Identify the main considerations that influenced the hosting decision of Toyo Toys.
• Identify the major costs and time-scales associated with Toyo Toys' e-commerce implementation.
• Identify One-Stop IT Shop's personalization requirements and solutions.
• Identify the methods used by One-Stop IT shop to customize its products.
• Identify the major costs and time-scales associated with One-Stop IT Shop's e-commerce implementation.

Duration

7

Minimum Requirements

The CDROM version of this course requires:

• At least a 486DX 33Mhz CPU.
• Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
• At least 8MB RAM.
• At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
• At least a double speed CDROM drive.
• An MPC compliant sound card with attached speakers or headphones is recommended (Currently only the CDROM version supports audio).

• At least a 486DX 33Mhz CPU.
• Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
• At least 8MB RAM and 22MB available hard disk space or file server space.
• At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).

Media