Building an e-Commerce Business Case

This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives.

• Build Online Revenues.


• About B2B Consumer Transactions.


• About Sales and Services.


• About Online Customer Relationships.


• About the Virtual Value Chain.

Unit 1: Building Online Revenues

• Identify the features of online business environments.
• Identify the guidelines for an online business plan.
• Identify the guidelines for building a B2B transaction environment.
• Identify the guidelines for building a B2B transaction model.
• Identify the corporate benefits of online revenue-reporting systems.
• Identify the components of an online marketing mix.
• Identify the guidelines for building a B2C transaction environment.
• Identify the guidelines for building a B2C transaction model.
• Identify the role of product configurator.
• Identify the guidelines for designing an online catalog.
• Identify the features of an online sales campaign.

Unit 2: Sales and Services

• Identify the features of the virtual direct sales model.
• Identify the role of intermediaries.
• Identify online distribution methods.
• Identify the features and benefits of online account management.
• Identify the features of an online customer services framework.
• Identify the features of an online technical support framework.

Unit 3: Online Customer Relationships

• Identify the elements required to build an online customer base.
• Identify the role of database technologies in building online customer relationships.
• Identify online relationship marketing techniques.
• Identify online customer profiling tools.
• Identify the features of an online customer program.
• Identify factors to consider when building a brand.
• Identify the role of online brand equity.
• Identify ways of maximizing online brand identity.
• Identify the role of search engines in building brands.

Unit 4: The Virtual Value Chain

• Identify ways in which e-commerce can impact primary activities.
• Identify ways in which e-commerce can impact secondary activities.
• Define the concept of the law of digital assets.
• Identify an approach for incorporating the virtual value chain model into a business plan.
• Identify processes that facilitate business transition to e-commerce.
• Identify new product and service opportunities.
• Identify the key criteria for winning online market share.
• Identify the role of e-commerce in winning global competitive advantage.
• Identify the role of e-commerce localization strategy.
• Identify opportunities to expand e-commerce-based product development activities.

8

The CDROM version of this course requires:

• At least a 486DX 33Mhz CPU.
• Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
• At least 8MB RAM.
• At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
• At least a double speed CDROM drive.
• An MPC compliant sound card with attached speakers or headphones is recommended (Currently only the CDROM version supports audio).

• At least a 486DX 33Mhz CPU.
• Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
• At least 8MB RAM and 22MB available hard disk space or file server space.
• At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).