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Provided by: Serebra Learning Corporation Building an e-Commerce Business CaseTeam Building |
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This course provides the learner with information which addresses the relationship between costs and benefits.
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Training
Provided by Serebra Learning Corporation
Building an e-Commerce Business Case
Audience
Topics Include
This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives.
Objective
- Build Online Revenues.
- About B2B Consumer Transactions.
- About Sales and Services.
- About Online Customer Relationships.
- About the Virtual Value Chain.
Topics Include
Unit 1: Building Online Revenues
- Identify the features of online business environments.
- Identify the guidelines for an online business plan.
- Identify the guidelines for building a B2B transaction environment.
- Identify the guidelines for building a B2B transaction model.
- Identify the corporate benefits of online revenue-reporting systems.
- Identify the components of an online marketing mix.
- Identify the guidelines for building a B2C transaction environment.
- Identify the guidelines for building a B2C transaction model.
- Identify the role of product configurator.
- Identify the guidelines for designing an online catalog.
- Identify the features of an online sales campaign.
Unit 2: Sales and Services
- Identify the features of the virtual direct sales model.
- Identify the role of intermediaries.
- Identify online distribution methods.
- Identify the features and benefits of online account management.
- Identify the features of an online customer services framework.
- Identify the features of an online technical support framework.
Unit 3: Online Customer Relationships
- Identify the elements required to build an online customer base.
- Identify the role of database technologies in building online customer relationships.
- Identify online relationship marketing techniques.
- Identify online customer profiling tools.
- Identify the features of an online customer program.
- Identify factors to consider when building a brand.
- Identify the role of online brand equity.
- Identify ways of maximizing online brand identity.
- Identify the role of search engines in building brands.
Unit 4: The Virtual Value Chain
- Identify ways in which e-commerce can impact primary activities.
- Identify ways in which e-commerce can impact secondary activities.
- Define the concept of the law of digital assets.
- Identify an approach for incorporating the virtual value chain model into a business plan.
- Identify processes that facilitate business transition to e-commerce.
- Identify new product and service opportunities.
- Identify the key criteria for winning online market share.
- Identify the role of e-commerce in winning global competitive advantage.
- Identify the role of e-commerce localization strategy.
- Identify opportunities to expand e-commerce-based product development activities.
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Minimum RequirementsThe CDROM version of this course requires:
- At least a 486DX 33Mhz CPU.
- Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
- At least 8MB RAM.
- At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
- At least a double speed CDROM drive.
- An MPC compliant sound card with attached speakers or headphones is recommended (Currently only the CDROM version supports audio).
- At least a 486DX 33Mhz CPU.
- Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
- At least 8MB RAM and 22MB available hard disk space or file server space.
- At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...

