Papa's Pizza Case Study 5: Marketing Positioning

Outline

1. Contents
2. Description
3. Audience
4. Prerequisites
5. Topics Include
6. Duration
7. Minimum Requirements
8. Media

Description

From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role.

Audience

Primary audience: Executives, accountants, directors, marketing personnel and consultants, educators and managers looking to expand their skills.

Prerequisites

(Currently no course prerequisite information)

Topics Include

In this course you will gain an In Sight into Marketing. You'll consider what's different about your product or service and explore the decision on which of these differences to promote to your target audience. You can explore some all too common positioning mistakes and also pull together your learning for Stage 2 of the 4Stage Marketing Framework.
This course won't make you a marketing expert... but it will help you keep the basics In Sight.

Duration

(Currently no course duration information)

Minimum Requirements

(Currently no course requirements information)

Media

© Copyright Serebra Learning Corp., 2002