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Provided by: Serebra Learning Corporation

SAP Customer Relationship Management CRM

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SAP Customer Relationship Management (CRM) - Overview introduces the trainee to the term Customer Relationship Management (CRM) and its objectives, as well as looking at the basic principles of SAP CRM and explaining what SAP CRM can be used for. Furthermore, the trainee will be introduced to the individual applications of CRM and their most important features. The audience for this course would include students who need to learn how to use SAP CRM Members of project teams (organizational and conceptual phases). There are no prerequisites for participating in the course.

Training Avaliability and Delivery

This is primarily online training
on-line e-learning cbt (computer based)This is an online eLearning or CBT training program
Contact Serebra Learning Corporation for more information
Schedule:4 hours
Training Presented in:English
Related Keywords:  sap   end   user   customer   relationship   management crm   crm   system   management   architecture   basics   applications   internet   sales   telesales customer   interaction   center   service   mobile   client   marketing   planning   campaign 

Training Program Details

Audience

The audience for this course would include students who need to learn how to use SAP CRM Members of project teams (organizational and conceptual phases). There are no prerequisites for participating in the course.

Topics

Unit 1: CRM and the SAP CRM System

  • Customer Relationship Management - What is CRM? - Basic Components of CRM - Customer Interaction in CRM
  • SAP CRM Architecture - Technical Structure of SAP CRM - SAP CRM From a Business View
  • CRM Basics - Business Partners - Products and Product Catalogs - SAP CRM Organizational Model - Customer Interaction Management - Marketing Planning & Campaign Management

Unit 2: SAP CRM Applications

  • Internet Sales - What is Internet Selling? - Features of Internet Sales
  • Telesales (Customer Interaction Center) - Customer Interaction Center in CRM - Telesales Functionality - Telesales User Interface - Inbound Telesales
  • Service Interaction Center - Key Elements of the SIC - Customer Interaction via E-Mail - Interactive Intelligent Agent (IIA)
  • Mobile Client in SAP CRM - Mobile Client Architecture - Mobile Sales Functions - Mobile Service Functions
  • Mark

Objectives

  • CRM and the SAP CRM System.
  • Customer Relationship Management.
  • SAP CRM Architecture.
  • CRM Basics.
  • SAP CRM Applications.
  • Internet Sales.
  • Telesales (Customer Interaction Center).
  • Service Interaction Center.
  • Mobile Client in SAP CRM.
  • Marketing Planning & Campaign Management.

About Serebra Learning Corporation - Training Provider

Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1,825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
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This page was last updated on sb5 - 07/18/08 at 04:30:42 - 06:39:37