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Provided by: Serebra Learning Corporation Principles of Marketing Fundamentals of MarketingMarketing |
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Training
Provided by Serebra Learning Corporation
Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.
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Principles of Marketing Fundamentals of Marketing
Audience
Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.
Topics
Unit 1: Marketing Language
- Identify the definition of marketing.
- Identify definitions of key marketing terms and language.
- Identify components of a SWOT analysis.
- Simulation Overview:
- In this simulation, you will meet with Dean Kramer, the Marketing Director of Icon's Office Supply product group. Dean will discuss marketing terms, including a SWOT analysis, and how they are implemented in his product group. Throughout your conversation, Dean will ask you questions to test your understanding of the concepts discussed.
Unit 2: Four P's of Marketing
- Identify the four components of the marketing mix.
- Identify the stages of the product life cycle.
- Create a marketing mix using the four components of a marketing mix.
- Simulation Overview:
- In this simulation, you will meet with two of your employees to discuss the marketing mix for three products. Carol Chung, Icon's Marketing Communications
Objectives
- Apply appropriate terms or language to marketing situations.
- Identify the four components of the marketing mix.
- Identify the stages of the product life cycle.
- Use proper methods to extend a product's life cycle.
- Identify characteristics to consider when implementing a market segmentation strategy.
- Apply the steps of the market segmentation process.
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
