|
Provided by: Serebra Learning Corporation Principles of Marketing Product StrategyMarketing |
 |
Training
Provided by Serebra Learning Corporation
Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies. Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.
|
|
||||||||||
Principles of Marketing Product Strategy
Audience
Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.
Topics
Unit 1: Product Planning
- Identify the elements of a product mix evaluation.
- Identify goods or services classified as consumer products.
- Identify goods or services classified as business products.
- Select the characteristics of an effective brand name.
- Apply the appropriate branding strategy.
- Simulation Overview:
- In this simulation, you will meet with Donna Bogner, a Product Branding Consultant with Competegy, a marketing firm retained by Icon to aid in the planning and development of new products launched by the Consumer Products and Services Division in Chicago. You have recently made a move to this division and will be joining the ad development team. As a part of your training, you are meeting with Donna to learn more about the product planning process. She will share her expertise on product branding, introduce you to the concepts of product classification and product mix, and test and refine the level of knowledge you bring to your new
Objectives
- Identify the elements of a product mix evaluation.
- Select the characteristics of an effective brand name.
- Apply the appropriate branding strategy.
- Identify the four product development strategies.
- Identify the stages of the consumer adoption process.
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
