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Provided by: Serebra Learning Corporation

Principles of Marketing Product Strategy

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Training Provided by Serebra Learning Corporation

Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies. Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.

Training Avaliability and Delivery

This is primarily online training
on-line e-learning cbt (computer based)This is an online eLearning or CBT training program
Contact Serebra Learning Corporation for more information
Schedule:4 hours
Training Presented in:English
Related Keywords:  business   strategy   operations   marketing   principles   product   elements   mix   evaluation   select   characteristics   effective   brand   name   apply   appropriate   branding   four   development   strategies   stages   consumer   adoption   process 

Training Program Details

Audience

Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.

Topics

Unit 1: Product Planning

  • Identify the elements of a product mix evaluation.
  • Identify goods or services classified as consumer products.
  • Identify goods or services classified as business products.
  • Select the characteristics of an effective brand name.
  • Apply the appropriate branding strategy.
  • Simulation Overview:
  • In this simulation, you will meet with Donna Bogner, a Product Branding Consultant with Competegy, a marketing firm retained by Icon to aid in the planning and development of new products launched by the Consumer Products and Services Division in Chicago. You have recently made a move to this division and will be joining the ad development team. As a part of your training, you are meeting with Donna to learn more about the product planning process. She will share her expertise on product branding, introduce you to the concepts of product classification and product mix, and test and refine the level of knowledge you bring to your new

Objectives

  • Identify the elements of a product mix evaluation.
  • Select the characteristics of an effective brand name.
  • Apply the appropriate branding strategy.
  • Identify the four product development strategies.
  • Identify the stages of the consumer adoption process.

About Serebra Learning Corporation - Training Provider

Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1,825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
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This page was last updated on sb3 - 05/13/08 at 02:47:43 - 05:59:37