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Provided by: Serebra Learning Corporation Principles of Marketing Distribution StrategyMarketing |
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Training
Provided by Serebra Learning Corporation
Principles of Marketing: Distribution Strategy offers the student an overview of the information required to identify types of distribution channels, select appropriate distribution partners, and develop an efficient distribution system. The program details the steps for selecting suitable distribution channel partners, the goals your distribution strategy should achieve, and the process to manage your distribution system effectively. Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.
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Principles of Marketing Distribution Strategy
Audience
Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.
Topics
Unit 1: Distribution Channels
- Identify the levels of distribution intensity.
- Sequence the steps of the channel management process.
- Identify the steps of the channel management process.
- Identify the factors to consider when selecting a distribution channel.
- Sequence the steps for selecting appropriate distribution channel partners.
- Identify the steps for selecting appropriate distribution channel partners.
- Simulation Overview:
- In this simulation, you will meet with Robin Carlson, District Sales Manager, to discuss how her team selected an appropriate distribution channel partner for a new wireless phone that incorporates personal digital assistant and Internet technology. She will cover the different types of distribution channels, how to manage distribution channels, as well as how to select channel partners. During your conversation, Robin will ask you questions to test your understanding of distribution channel concepts.
Objectives
- Identify the levels of distribution intensity.
- Sequence the steps for selecting appropriate distribution channel partners.
- Identify the components of a physical distribution system.
- Sequence the steps of the channel management process.
- Identify types of wholesalers.
- Identify types of retailers.
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
