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Provided by: Serebra Learning Corporation Principles of Marketing Promotion StrategyMarketing |
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Training
Provided by Serebra Learning Corporation
Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of the personal selling process. Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization.
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Principles of Marketing Promotion Strategy
Audience
Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization.
Topics
Unit 1: Promotion Essentials
- Identify the definition of integrated marketing communication.
- Select the elements of a promotional mix.
- Identify common issues to consider when creating a promotional mix.
- Choose the objectives your promotional strategy might accomplish.
- Identify two promotional strategies.
- In a given situation, apply the appropriate promotional strategy.
- Simulation Overview:
- In this simulation, you will meet with Mary Aberdeen, Icon's Director of Marketing to discuss the elements of promotion. Mary will ask you a series of questions about the elements of a promotional mix, the issues that should be considered when creating a promotional mix, and the types of objectives that a good promotional strategy should accomplish.
Unit 2: Advertising and Public Relations
- Select the primary types of advertising.
- In a given situation, utilize the appropriate public relation tools.
Objectives
- Identify the definition of integrated marketing communication.
- Select the elements of the promotional mix.
- Identify issues to consider when creating a promotional mix.
- Identify methods to develop an advertising budget.
- Sequence the steps of the personal selling process.
- Identify the goal of sales promotion in an advertising campaign.
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
