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Provided by: Serebra Learning Corporation Principles of Marketing Pricing StrategyMarketing |
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Training
Provided by Serebra Learning Corporation
Principles of Marketing: Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect pricing decisions, and the steps of the pricing process. Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization.
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Principles of Marketing Pricing Strategy
Audience
Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization.
Topics
Unit 1: Defining the Role of Pricing
- Identify the role pricing plays in the marketing mix.
- Identify the objectives your pricing strategy might achieve.
- Identify the appropriate life cycle stage and pricing strategy for a given product.
- Select the legal constraints that can affect your pricing decisions.
- Simulation Overview:
- In this simulation, you will meet with Bruce Madison and Elizabeth Williams to brainstorm about next year's pricing strategies for two video camera products. The purpose of the meeting is to develop initial recommendations to present to the Vice President of Marketing, Brian Smith. You will need to use your knowledge of pricing strategies and objectives to create recommendations.
Unit 2: Determining Price
- Choose the options to establish different prices for different buyers.
- Utilize pricing policies to create a flexible pricing system.
- Identify pricing strategies.
- Select
Objectives
- Identify the objectives your pricing strategy might achieve.
- Apply the correct terminology when developing a pricing strategy.
- Choose options to establish different prices for different buyers.
- Identify pricing strategies.
- Sequence the steps of the pricing process.
- Apply the appropriate steps of the pricing process.
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
