|
Provided by: Serebra Learning Corporation Principles of Marketing Writing a Marketing PlanWriting Skills |
 |
Training
Provided by Serebra Learning Corporation
Principles of Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan. Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization.
|
|
||||||||||
Principles of Marketing Writing a Marketing Plan
Audience
Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization.
Topics
Unit 1: Fundamentals of Marketing Plans
- Identify two factors to consider when determining your market position.
- Explain the difference between a business plan and a marketing plan.
- Determine your product's market position.
- Identify the key elements of a marketing plan.
- Simulation Overview:
- In this simulation, you will meet with Robin Carlson, one of Icon's Marketing Directors, to discuss the fundamentals of marketing plans. Robin has a number of years of experience in the industry and will ask you a series of questions to test your knowledge of a variety of marketing concepts. Those concepts will include market positioning, the difference between a business plan and a market plan, and the key elements of a marketing plan.
Unit 2: Building the Elements of a Marketing Plan
- Identify the four types of analyses that should be conducted before creating a marketing plan.
- Identify the two types of objectives dev
Objectives
- Determine your product's market position.
- Identify the four types of analyses that should be conducted before creating a marketing plan.
- Identify methods for implementing marketing strategies.
- Select the purpose of considering target markets when creating marketing plans.
- Identify the characteristics of an appealing marketing plan.
- Sequence the steps for creating a marketing plan.
- Identify marketing plan evaluation methods.
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
