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Provided by: Serebra Learning Corporation

Principles of Marketing Writing a Marketing Plan

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Serebra Learning Corporation


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Principles of Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan. Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization.

Training Avaliability and Delivery

This is primarily online training
on-line e-learning cbt (computer based)This is an online eLearning or CBT training program
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Schedule:4 hours
Training Presented in:English

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Training Program Details


Audience

Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization.

Topics

Unit 1: Fundamentals of Marketing Plans

  • Identify two factors to consider when determining your market position.
  • Explain the difference between a business plan and a marketing plan.
  • Determine your product's market position.
  • Identify the key elements of a marketing plan.
  • Simulation Overview:
  • In this simulation, you will meet with Robin Carlson, one of Icon's Marketing Directors, to discuss the fundamentals of marketing plans. Robin has a number of years of experience in the industry and will ask you a series of questions to test your knowledge of a variety of marketing concepts. Those concepts will include market positioning, the difference between a business plan and a market plan, and the key elements of a marketing plan.

Unit 2: Building the Elements of a Marketing Plan

  • Identify the four types of analyses that should be conducted before creating a marketing plan.
  • Identify the two types of objectives dev

Objectives

  • Determine your product's market position.
  • Identify the four types of analyses that should be conducted before creating a marketing plan.
  • Identify methods for implementing marketing strategies.
  • Select the purpose of considering target markets when creating marketing plans.
  • Identify the characteristics of an appealing marketing plan.
  • Sequence the steps for creating a marketing plan.
  • Identify marketing plan evaluation methods.


About Serebra Learning Corporation - Training Provider

Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1,825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...

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