Principles of Marketing Writing a Marketing Plan

Unit 1: Fundamentals of Marketing Plans

• Identify two factors to consider when determining your market position.
• Explain the difference between a business plan and a marketing plan.
• Determine your product's market position.
• Identify the key elements of a marketing plan.
• Simulation Overview:
• In this simulation, you will meet with Robin Carlson, one of Icon's Marketing Directors, to discuss the fundamentals of marketing plans. Robin has a number of years of experience in the industry and will ask you a series of questions to test your knowledge of a variety of marketing concepts. Those concepts will include market positioning, the difference between a business plan and a market plan, and the key elements of a marketing plan.

Unit 2: Building the Elements of a Marketing Plan

• Identify the four types of analyses that should be conducted before creating a marketing plan.
• Identify the two types of objectives dev

• Determine your product's market position.
• Identify the four types of analyses that should be conducted before creating a marketing plan.
• Identify methods for implementing marketing strategies.
• Select the purpose of considering target markets when creating marketing plans.
• Identify the characteristics of an appealing marketing plan.
• Sequence the steps for creating a marketing plan.
• Identify marketing plan evaluation methods.