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Provided by: Serebra Learning Corporation Competitive Intelligence: Researching OnlineUnfiled |
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Training
Provided by Serebra Learning Corporation
Competitive Intelligence: Researching Online offers the student an overview about the Internet online technology and collecting information online. The program covers in detail guidelines for using the Internet differences between free and commercial online sources and ways to track new information automatically. It also covers the steps for developing a search strategy commands for using search engines and ways to collect organize and evaluate online sources of information.
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Competitive Intelligence: Researching Online
Serebra Learning Corporation 119 - 7565 132nd Street Surrey BC V3W 1K5 Canada
Audience
Managers and executives who are interested in learning more about how they can influence the strategic goals of their organization.
Objective
- Identify the two pitfalls of collecting information from the Interne.t
- Identify the three types of online tools for tracking information automatically.
- Follow the steps for developing a search strategy.
- Identify the two types of commands you can use in search engines.
- Identify the steps for evaluating online sources of information.
Topics Include
Unit 1: Understanding the Internet
- Match Internet terms with their definitions.
- Identify the two pitfalls of collecting information from the Internet.
- Select the three guidelines for collecting information from the Internet.
- Simulation Overview:
- In this simulation you will meet with Kristin Anderson the Technology Trainer in the Human Resources Department of Icon's Computing Hardware and Software Division in San Francisco. She will discuss with you the fundamentals of using the Internet to increase your organization's competitive intelligence. Under Kristin's tutelage you will identify the guidelines to follow and recognize the pitfalls to avoid when using the Internet to collect information.
Unit 2: Taking Advantage of Online Technology
- Identify the two types of commercial online services.
- Identify the three types of online tools for tracking information automatically.
- Simulation Overview:
- In this simulation you will meet Kent Redburn Lead Researcher in the Marketing Department of Icon's Computing Hardware and Software Division in San Francisco. He will introduce the methods for using online technology to enhance your personal competitive intelligence and that of your organization. With Kent's instruction you will recognize the differences between free and commercial online services and identify the steps for developing a search strategy.
Unit 3: Collecting Online Information
- Complete the sequence of steps for developing a search strategy.
- Follow the steps for developing a search strategy.
- Identify the two types of commands you can use in search engines.
- Identify the three steps for collecting online information.
- Complete the sequence of steps for evaluating online sources of information.
- Identify the steps for evaluating online sources of information.
- Simulation Overview:
- In this simulation you will meet with two members of Icon's Marketing and Research Development Department in the Computing Hardware and Software Division in San Francisco: Melissa Brown Research Coordinator and Marcus Robinson Marketing Executive. As head of the Marketing R&D department you antwo pitfalls of collecting information from the Internet. Melissa will guide Marcus through developing a search strategy designed to pinpoint the market status of the WinHand 1037 a hand-held computer and identify the nearest competitors. You are familiar with the ways you can gather research online to enhance Icon's Competitive Intelligence and you will be sharing tips and techniques that will aid Marcus in implementing his own strategy. As you and Melissa instruct Marcus in the methods of Competitive Intelligence you must outline the parameters of his search with the steps he should follow for gathering and evaluating information about the market context for the WinHand 1037.
Duration
4
Minimum Requirements
The CDROM version of this course requires:
- At least a 486DX 33Mhz CPU.
- Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
- At least 8MB RAM.
- At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
- At least a double speed CDROM drive.
- An MPC compliant sound card with attached speakers or headphones is recommended (Currently only the CDROM version supports audio).
- At least a 486DX 33Mhz CPU.
- Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
- At least 8MB RAM and 22MB available hard disk space or file server space.
- At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
Media
Serebra Learning Corporation 119 - 7565 132nd Street Surrey BC V3W 1K5 Canada
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1,825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
