Value Chain Management: Elements of the Value Chain

In Elements of the Value Chain you will learn the key features of value chain management and the various organizational activities that add value to a companya s product or service. This course details the key components of successful products or services the importance and benefits of customer loyalty and customization. This course teaches how collaboration delivery production and outsourcing change the scope of a business and improve a companya s profits. You will learn how to gain strategic hold through branding supplier relationships unique offerings and ensuring customer satisfaction.

This is primarily online training This is an online eLearning or CBT training program Contact Serebra Learning Corporation for more information

Duration: 4 hours Training Presented in: English

Audience

Participants in this course may be Involved in middle/senior management functions such as project implementation strategic planning and team leadership. Their responsibilities may include relationships between customers and suppliers.

Objective

• Differentiate between the value chain and the supply chain.
• Identify key features of value chain management.
• Identify benefits of customer loyalty.
• Identify criteria to target most profitable customers.
• Identify advantages of enhancing the product through outsourcing.
• Identify uses of technology in maximizing profit in the value chain.
• Identify ways to gain strategic control through branding.

Topics Include

Unit 1: Defining Value Chain Management

• Identify reasons for value chain management.
• Differentiate between the value chain and the supply chain.
• Identify key features of value chain management.
• Identify organizational activities that create value.
• Simulation Overview:
• In the simulation at the end of this unit you will meet with Scott Fletcher Logistics Manager to discuss reasons for adopting a value chain model the differences between the value chain and the supply chain and the key aspects of value chain management. Scott will also ask you questions about the organizational activities that create value.

Unit 2: Value Chain Elements: Ensuring Value

• Identify elements of the value chain that ensure value.
• Identify benefits of customer loyalty.
• Define scope within the context of the value chain.
• Identify criteria to target most profitable customers.
• Identify advantages of enhancing the product through outsourcing.
• Identify benefits of developing collaborative relationships.
• Simulation Overview:
• In the simulation at the end of this unit you will meet with Kimberley Burroughs Marketing Manager to discuss ensuring value within the value chain including the components of successful products and service and the benefits of customer loyalty. Kimberley will also ask you questions on how to target profitable customers.

Unit 3: Value Chain Elements: Ensuring Value

• Identify uses of technology in maximizing profit in the value chain.
• Identify ways of reducing working capital and fixed assets requirements.
• Identify ways to gain strategic control through branding.
• Identify ways to gain strategic control through supplier relationships.
• Identify characteristics of change-friendly culture in delivering the value proposition.
• Identify advantages of using digital technology in delivering the value proposition.
• Simulation Overview:
• In the simulation at the end of the unit you will meet with Sara Hernandez Vice President of Icon International to discuss maximizing profit using the value chain. You will also answer questions on gaining strategic control and delivering the value proposition.

Duration

4

Minimum Requirements

The CDROM version of this course requires:

• At least a 486DX 33Mhz CPU.
• Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
• At least 8MB RAM.
• At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
• At least a double speed CDROM drive.
• An MPC compliant sound card with attached speakers or headphones is recommended (Currently only the CDROM version supports audio).

• At least a 486DX 33Mhz CPU.
• Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
• At least 8MB RAM and 22MB available hard disk space or file server space.
• At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).

Media

• Value Chain Management: Managing a Value Chain
• Value Chain Management: Managing the Transition to a Value Chain