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Description
Business Writing: Creating Effective Proposals prepares participants to develop powerful proposals that effectively market an organization's products and services. Participants learn about two different types of proposals-letter and formal-and practice creating the major components of each.
Audience
Managers and employees who want to write effective proposals.
Prerequisites
(Currently no course prerequisite information)
Objective
- Differentiate among different types of proposals.
- Understand how clients evaluate proposals.
- Develop proposal content that focuses on clients' needs.
- Create proposals that target the right audience.
- Present information compellingly, in order, and with the appropriate visuals.
Topics Include
Unit 1: Background Information - Explain why proposals are powerful marketing tools.
- Differentiate among the six different types of proposals.
- List the three factors on which clients evaluate proposals.
- Simulation Overview:
- In this simulation, you will be meeting with Janet Porter, Icon International's Director of Business Development, to explore the types of proposals and the benefits of writing proposals.
Unit 2: Focusing on the Client - List the two guidelines that will help you identify the client's needs.
- Ask questions that focus on the client's needs.
- Use brainstorming techniques for identifying questions the client may have about your proposal.
- Follow six general guidelines when writing that the client will appreciate.
- Simulation Overview:
- In this simulation, you will be meeting with Carla Jackson, one of Icon International's Human Resource Assistants. You will have the opportunity to discuss the concept of focusing on the client when writing a proposal, and then Carla will ask you several questions about what steps you take to focus on the client.
Unit 3: Creating the Letter Proposal - List the three main parts of a letter proposal.
- List the four actions you need to accomplish in the opening of a letter proposal.
- Include the four necessary items in the body of a letter proposal.
- List the three actions you need to accomplish in the closing of a letter proposal.
- Format your letter proposal to be visually pleasing.
- Simulation Overview:
- In this simulation, you will be meeting with Carla Jackson, one of Icon International's Human Resource Assistants. You will be reviewing a letter proposal that is going to the president of the company. Your goal is to select the best options for the proposal in order to compile a final draft.
Unit 4: Creating the Formal Proposal - List the parts of a formal proposal.
- Format a title page and table of contents correctly.
- Direct an executive summary to the appropriate audience.
- List the items that are included in the body of a formal proposal.
- Place visual elements effectively throughout a proposal.
- Edit a formal proposal.
- Simulation Overview:
- In this simulation, you will be meeting with Carla Jackson, one of Icon International's Human Resources Assistants. You will be reviewing a formal proposal that is being submitted to a customer. You must make sure the proposal follows the technical specifications and timetable outlined for the project. If you conduct an effective review, Icon will win a large contract.
Duration
2
Minimum Requirements
Minimum System Requirements: (Server)
- Microsoft NT 4.0 Server running Microsoft’s Internet Information Server (IIS) 4.0 (Service Pack 4 or newer)
- 200 MHz Pentium Processor Computer with a least 64 MB of RAM
- 15 MB of hard drive space per Audio Enhanced version
- 5 MB of hard drive space per Graphic Enhanced version
Minimum Playback Requirements: (Client)
Audio Enhanced Versions:
- Netscape 4.064.X with JVM 1.1.5 or higher.
- Microsoft Internet Explorer 4.01 Service Pak 2 with latest JVM from Microsoft.
- 100 MHz Pentium Processor Computer with at least 16 MB of RAM
- Windows 95, 98, NT 4.0, 2000
- 800 X 600 monitor at 16 bit color depth
- Sound Card and Speakers
Graphic Enhanced Versions:
- Netscape 4.064.X with JVM 1.1.5 or higher.
- Microsoft Internet Explorer 4.01 Service Pak 2 with latest JVM from Microsoft.
- Pentium Processor Computer with at least 16 MB of RAM
- Windows 95, 98, NT 4.0, 2000
- 800 X 600 monitor
Offline Delivery Versions:
- Latest JVM from Microsoft
- 100 MHz Pentium Processor Computer with at least 16 MB of RAM
- Windows 95, 98, NT 4.0, 2000
- 800 X 600 monitor at 16 bit color depth
- Sound Card and Speakers (optional)
CDROM Playback Specifications
Minimum Client Playback Specification:
Pentium Processor 166 MHz Computer
Windows 95, 98, NT 4.0, 2000
800x600; 16bit color
16 MB of RAM
At least 5 MB of hard drive space
Note: QuickTime requires an additional 20MB on the first install
Double speed CDROM drive
16bit sound card with speakers
Media
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