CIW E-Commerce Designer Part 3: Site Usability

Candidates for the exam design and implement commerce-driven Web sites identify customer needs monitor customer usage patterns determine order processes and service after sales and consider how e-business solutions can increase sales. Candidates include system administrators application developers and other network designers. The course prerequisites are the skills and knowledge required to pass the CIW Foundation Exam.

• Identify the reasons for considering usability in Web site design.
• Identify ways to allow customers to search for products or services.
• Identify the features of a Web site that inform the customer about a product.
• Identify the benefits of eservice.
• Identify the guidelines for developing an eservice action plan.
• Identify the characteristics of synchronous service.
• Identify the eCommerce Web site administration tasks.
• Identify the administration functions available in Site Server Content Analyzer.
• Locate broken links in an eCommerce Web site by using Site Server Content Analyzer.

Unit 1: Web Site Usability

• Identify the reasons for considering usability in Web site design.
• Identify ways to allow customers to search for products or services.
• Identify the features of a Web site that inform the customer about a product.
• Identify ways to encourage a potential customer to make a purchase.
• Identify the features of screen flow.
• Identify the characteristics of click patterns.
• Identify the guidelines for assessing usability.

Unit 2: Consumer Service Methods

• Identify the features of an online knowledge base.
• Sequence the steps for preparing to install RightNow Web.
• Sequence the steps to install RightNow Web.
• Administer a knowledge base.
• Add a product or category from which a customer can select.
• Add an incident and solution to a knowledge base.
• Identify the guidelines for customizing the user interface of a knowledge base.
• Identify the features of integrating a knowledge base into an e-commerce Web site.
• Identify the benefits of e-service.
• Identify the guidelines for developing an e-service action plan.
• Identify the characteristics of synchronous service.
• Identify the characteristics of an asynchronous service.
• Identify the features of self-service.

Unit 3: Web Site Management

• Identify the e-commerce Web site administration tasks.
• Identify the administration functions available in Site Server Content Analyzer.
• Locate broken links in an e-commerce Web site by using Site Server Content Analyzer.
• Identify the methods of tracking Web traffic.
• Identify the characteristics of commercial software for tracking and log analysis.
• Identify the guidelines for testing the performance of a Web site.
• Identify the features of online inventories.
• Add a inventory field to a database by using Microsoft SQL Server Enterprise Manager.
• Identify the features of order tracking.
• Set the shipping status of orders by using a code convention.
• Identify the steps involved in creating access to order status.

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The CDROM version of this course requires:

• At least a 486DX 33Mhz CPU.
• Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
• At least 8MB RAM.
• At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
• At least a double speed CDROM drive.
• An MPC compliant sound card with attached speakers or headphones is recommended (Currently only the CDROM version supports audio).

• At least a 486DX 33Mhz CPU.
• Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
• At least 8MB RAM and 22MB available hard disk space or file server space.
• At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).