Building an e-Commerce Business Case

Outline

1. Contents
2. Description
3. Audience
4. Prerequisites
5. Objectives
6. Topics Include
7. Duration
8. Minimum Requirements
9. Media

Description

This course provides the learner with information which addresses the relationship between costs and benefits.

Audience

This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives.

Prerequisites

(Currently no course prerequisite information)

Objective

• Build Online Revenues.


• About B2B Consumer Transactions.


• About Sales and Services.


• About Online Customer Relationships.


• About the Virtual Value Chain.

Topics Include

Unit 1: Building Online Revenues

• Identify the features of online business environments.
• Identify the guidelines for an online business plan.
• Identify the guidelines for building a B2B transaction environment.
• Identify the guidelines for building a B2B transaction model.
• Identify the corporate benefits of online revenue-reporting systems.
• Identify the components of an online marketing mix.
• Identify the guidelines for building a B2C transaction environment.
• Identify the guidelines for building a B2C transaction model.
• Identify the role of product configurator.
• Identify the guidelines for designing an online catalog.
• Identify the features of an online sales campaign.

Unit 2: Sales and Services

• Identify the features of the virtual direct sales model.
• Identify the role of intermediaries.
• Identify online distribution methods.
• Identify the features and benefits of online account management.
• Identify the features of an online customer services framework.
• Identify the features of an online technical support framework.

Unit 3: Online Customer Relationships

• Identify the elements required to build an online customer base.
• Identify the role of database technologies in building online customer relationships.
• Identify online relationship marketing techniques.
• Identify online customer profiling tools.
• Identify the features of an online customer program.
• Identify factors to consider when building a brand.
• Identify the role of online brand equity.
• Identify ways of maximizing online brand identity.
• Identify the role of search engines in building brands.

Unit 4: The Virtual Value Chain

• Identify ways in which e-commerce can impact primary activities.
• Identify ways in which e-commerce can impact secondary activities.
• Define the concept of the law of digital assets.
• Identify an approach for incorporating the virtual value chain model into a business plan.
• Identify processes that facilitate business transition to e-commerce.
• Identify new product and service opportunities.
• Identify the key criteria for winning online market share.
• Identify the role of e-commerce in winning global competitive advantage.
• Identify the role of e-commerce localization strategy.
• Identify opportunities to expand e-commerce-based product development activities.

Duration

8

Minimum Requirements

The CDROM version of this course requires:

• At least a 486DX 33Mhz CPU.


• Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.


• At least 8MB RAM.


• At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).


• At least a double speed CDROM drive.


• An MPC compliant sound card with attached speakers or headphones is recommended (Currently, only the CDROM version supports audio).

• At least a 486DX 33Mhz CPU.


• Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.


• At least 8MB RAM and XXMB available hard disk space or file server space.


• At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).

Media

© Copyright Serebra Learning Corp., 2002