Lateral Thinking from Edward de Bono

Training Provided by Resources Unlimited Dr. Edward de Bono s Lateral Thinking methods provide a deliberate, systematic process resulting in innovative thinking. Lateral Thinking will teach you how to think creatively, turn problems into opportunities, find alternative solutions, & dramatically increase your number of new and practical ideas using unconventional thinking techniques normally untapped by our usual ways of thinking. Who needs Lateral Thinking? Not only people who devise strategy or work in R & D, but anyone who wants a disciplined process for innovation, idea generation, concept development, creative problem solving, or a strategy to challenge the status quo. If you face fast-changing trends, fierce competition, and the need to work miracles, you need Lateral Thinking. The Lateral Thinking Techniques Alternatives: Use concepts to breed new ideas Focus: Sharpen or change your focus to improve your creative efforts Challenge: Break free from the limits of accepted ways of operating Random Entry: Use unconnected input to open new lines of thinking Provocation: Move from a provocative statement to useful ideas Harvesting: Select the best of early ideas and shape them into useable approaches Treatment of Ideas: How to develop ideas and shape them to fit an organization or situation. Benefits of Lateral Thinking Constructively challenge Find and build on the concept behind an idea to create more ideas Solve problems in ways that don t initially come to mind Use alternatives to liberate and harness the creative energy of the organization Turn problems into opportunities Select the best alternate ideas and implement them Results at Organizations Using Lateral Thinking: Prudential s Ron Barbaro (former CEO of Prudential-Canada) used Lateral Thinking to develop one of the most successful products for the insurance industry, Living Benefits. DuPont benchmarked every creativity process on the market for its Creativity Center. Dr. David Tanner, former technical director of DuPont, says that the de Bono techniques were the most useful to DuPont. For example, an employee s $30 million suggestion the reengineering of a manufacturing process for Kevlar eliminated nine steps in the manufacturing process as a result of using Lateral Thinking techniques.

Lateral Thinking from Edward de Bono How You Can Learn the Lateral Thinking Methods:

Attend a One- or Two-Day Lateral Thinking Seminar:

• Bring a Certified Lateral Thinking Instructor in-house to deliver a seminar at your organization.
• Attend a public Lateral Thinking seminar.

Become Certified to Teach Six Thinking Hats to Others:

• Have us conduct an internal Lateral Thinking Certification at your organization.
• Attend a public Lateral Thinking Certification.

Book Us for Your Upcoming Conference:

• Have us present a keynote or general session on creativity and innovation at your next conference. Call 515. 278. 1292 for details.
• Have us present an interactive 1- to 2-hour breakout session incorporating the Lateral Thinking tools.

Call 515. 278. 1292 for details.

About The Training Provider: Resources Unlimited

More Edward de Bono Thinking Skills Training Training from Resources Unlimited

• DATT (Direct Attention Thinking Tools)
• DATT (Direct Attention Thinking Tools) Certification
• Focus on Facilitation Certification
• Focus on Facilitation from Edward de Bono
• Lateral Thinking Certification (Train-the-Trainer)
• Six Thinking Hats Certification (Train-the-Trainer)
• Six Thinking Hats from Edward de Bono