CEO and Entrepreneur Boot Camp

Imagine if a very successful serial entrepreneur, who had grown two companies to over $100 million in sales, condensed everything he had learned into an integrated system and packaged it into a single seminar. How much faster could you reach your goals? How much money and pain could you save? And how much bigger and stronger might your company become?
Well I have now worked for over two years to painstakingly document the most important business models, systems, ideas and lessons I have learned and developed during the last 23 years. I have collected the best ideas and systems from over 1, 000 top business books I have read over the last 15 years while I was a CEO?
Imagine the impact such knowledge could have on your business and your career. The Art and Science of Business DesignTM Boot Camp incorporates everything I wish I had known when I founded my first business in 1989.
During my career, I have been intricately involved in entrepreneurship and the success of two multi-billion dollar corporations and eight startups, and I've learned lots of hard lessons along the way, too. At one point, I was creating and launching a new product and business each year and achieving eleven times the industry average productivity in product development.
The Problem With Most CEO Career Paths:
We all start our career in a single specialty. We might develop into experts in two areas, but when you take on the role of CEO or founder you need to be very good at all the required disciplines, or at least know how to select and manage people that are. You need to know how to design, plan and manage each of the enterprises key disciplines: Sales, Marketing, Finance, Operations and Product Development.
You must know how these disciplines interact and compete - how to balance priorities. You need to know how to recruit, hire, motivate and manage the best people in each discipline. You must also know how to get people and departments to work together, so that everybody is on the same page strategically.
Why Most Seminars and Books Don't Work For This Challenge:
When I first became a CEO, I began reading four, five and even six business books a month. I subscribed to books on tape. I attended management trainings, executive trainings and seminars of all kinds to say nothing of workshops, boot camps and other executive forums. However, I never found a good entrepreneurship training program of any kind.
And then I began to notice something. All these trainers and authors were experts in only a single discipline. They could never tie everything together in a framework that would promote success and growth across the entire organization.
In any real-world business, all these disciplines are tightly interconnected. Yet very few people have had the broad scope of responsibilities to understand them all and integrate them effectively, never mind high-growth experience in all size businesses, from startup to to multi-billion operations. This can only be gained after many years experience as an operating CEO
With that unique perspective I knew I had to create a new kind of CEO and Entrepreneurship Boot Camp - The Art and Science of Business Design. The framework we have designed draws on everything I have learned over the course of my 23-year career as a VP, CTO and CEO. You will learn a comprehensive system for designing, developing, improving and running businesses, spanning the high level of all the major business disciplines.
Even though I already had many years of business experience in senior management roles, nothing ever fully prepares you for stepping into the role of CEO. If you are a CEO, GM or COO, or are close to launching a company of your own, you really can't afford to miss this unique event.
Attending this seminar will allow you to save, or make, at least an extra $100, 000 for your company in the following year. Enrollment is currently limited to 40 people per event, so I urge you to register now. You will get hundreds of new ideas and any one could pay back 10X your investment of time and money
This senior management training seminar is designed for CEOs, senior executives and entrepreneurs who wish to broaden their experience and skills in business by learning a practical framework, with superior methods and approaches to designing and running businesses for high growth and profit. This could be called just a "CEO Boot Camp," but the ones we have seen are so much less, because they are mainly anecdotal, not a complete blueprints for success.
The Art and Science of Business Design is strategic and high level, so you will learn to design departments, and to set up and manage these business functions successfully. This is the 25, 000 foot strategy view for running your business. This seminar will allow you to architect and improve your business model and performance immediately.
You will learn to use 12 different entrepreneurial business design tools that will improve any business, and many shortcuts that will save you hundreds of thousands of dollars. This is not just a list of things you need to learn or do, but a series of proven models, methods and systems compiled from decades of experience, plus the best ideas from over 1, 000 top business books.
This executive level management seminar is an investment in your abilities and skills that will last a lifetime and can literally generate millions in extra profits for you and/ or your company. If you are a CEO, or want to be a CEO, or a General Manager, of a growth business, or if you are thinking of launching a company, this will be the best investment you will ever make.
You will learn practical "How To" techniques that will build any business faster and more profitably. This executive management training seminar will also help you design, launch and improve any new products or businesses by broadening your executive skills and becoming more fluent in the business areas you are not expert in today.
"I thought this seminar was appropriate for any senior level executive to get on the same page strategically with their team and boost their business. I feel I greatly underpaid for the value delivered." John Edmond, President
Angel Data Networks
What You Will Discover - Complete Models, Tools and Systems For:
- Designing and positioning your business for sustainable competitive advantage
- Optimizing your business model for minimum risk and capital investment
- Figuring out the exact skills you need and selecting your management team and other employees and interviewing for skills you do not have yourself. Most businesses require 20 skill sets to be really successful on a large scale. You will learn these and how to figure out which you have and which you don't -Most people are surprised by this process.
- Raising capital in any market from the best sources (angels, VCs, banks, alternative sources)
- Developing a marketing, communications and messaging plan and department that is accountable to a return on investment
- Designing and positioning your brand with a step-by-step system to develop your brand, brand personality and USP that will make your growth faster
- Developing and validating your vision better and developing a business plan that works in the real world and attracts and excites investors, employees and customers
- Planning, designing and managing your sales department and selecting strategies, tactics and channels that will work for your business
- Hiring the best people in every area and understanding the personality types that work best in each discipline
- Designing a "Dashboard" for running your business that will give you more distant vision and focus employees on key objectives
- The list of 11 things you should never do as a CEO that most CEOs do not know
- The strategies you can use to grow YOUR business to over $100 million in revenue
- How to shift management gears 5 times as your company goes from $0 to $100 million
- How to improve your corporate culture
- How to break through invisible growth barriers that are most often about YOU changing the way you operate and manage
"In building First Call Corporation, Bob Norton, was my secret weapon in getting a really audacious job done not only on time and under budget, but done so well that it revolutionized how equity sales was done on Wall Street. - Jim Rutt, ex-CEO Network Solutions, The Internet Registration Company,
Thomson Technology and other companies
"Way to go
No question about value delivered."
- Charlie Atkinson, Founder
Whole Systems
Past Attendee Testimonial:
"The boot camp gave me all the information I needed to fill in the blanks as I develop my new company. Even though I sold a large Inc. 500 company before, this gave me the models I needed to just drop things into place and greatly improve and speed up my business development process."
- Susan Chandler-Duquette, CEO DEI Business Consulting
Bob is one of those rare people who can rub two sticks together and create a company. - Senior Partner, Charles River Ventures
Here's What You Will Get When You Attend:
- 14 hours of lecture, workshop and ideas available nowhere else that you will apply to your business as you go
- A 394 page manual with all the slides, tools, diagrams and articles - Take notes only on what you need to around your own plan and thinking (Value: $750)
- FREE bonus of one hour of consulting with Bob Norton at our offices, or by phone, using the business design tools to improve your business. (Value $350)
- A CD-ROM with the business design tools, instructions and key articles (Value: $129)
- Breakfast, lunch and refreshment breaks (Value $100 )
- Your own personal company $1 million action plan, developed with help throughout the seminar (Value: Priceless)
And much more you will see listed at www. CLevelBootCamp. com