E-Commerce Strategy A-Z
During this course students will be provided with the information necessary to complete the following objectives:
- Discuss customer relationship management, enterprise resource planning, supply chain management, e-procurement, and knowledge management.
- Discuss common implementation costs, transactions and security concerns, staffing issues related to E-Commerce, and the international marketplace.
- Discuss different planning, risk management, and metric identification techniques for measuring the success of E-Commerce initiatives.
- Review marketing statistics on Internet user behavior, different types of marketing communications pieces, and visibility-raising marketing strategies for an E-Commerce essence on the World Wide Web.
- Research information about E-Commerce-related software, hardware, and service providers.
- Establish an E-Commerce plan, identify E-Commerce equipment requirements, identify E-
- Commerce software requirements, evaluate Internet connection devices, and understand how to use the Web to get help for your small business.
- Understand the difference between using an Internet Service Provider (ISP), an online mall, or a Web hosting service that provides you with complete E-Commerce solutions.
- Develop a Web site design plan, create an online catalog, and create an electronic storefront environment.
- Identify methods of payment, enable credit card purchases, use online payment systems, and track finances.
- Identify how to create a secure environment and discuss legal issues involved with creating an E-Commerce business.
- Discuss the importance of marketing, register with search engines, and discuss other Internet marketing techniques.
- Use Customer Relationship Management (CRM) to establish relationships with existing customers and use CRM to enhance relationships with existing customers.
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- Windows 98/ME
- Windows Server
- Intro to Internet Explorer
This course is included in these Certification Programs:
- Certified Web Development Associate
- Certified Web Development Professional
Our Program is All-Inclusive:
- 16 hours of classroom instruction
- Unlimited supervised computer lab/practice time for 6 months
- A complete instruction manual
- Certificate upon completion
- Career Enhancement Services
- Full Placement Counseling
- Free Resume Review
- Job Placement Assistance
- Free Test Preparation
- Computer-Based Training Files
- Assessment Testing
- Internship Opportunities
- Guarantee: Retake the course for free until test passed and/or employed.
- Check the schedule
Topics:
Lesson 1: Overview of E-Commerce (1/2 hour theory, hour skills)
Defining E-Commerce
History of the Internet and E-Commerce
Dispelling E-Commerce Myths
Why E-Commerce?
Lesson 2: The E-Commerce Domain (1/2 hour theory, hour skills)
Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP)
Supply Chain Management (SCM)
E-Procurement
Knowledge Management
Lesson 3: Facing Challenges in E-Commerce (1/2 hour theory, hour skills)
Costs Involved in E-Commerce
Internet Transactions
Security Concerns
Staffing Concerns
The International Marketplace
Lesson 4: Achieving Goals in E-Commerce (1/2 hour theory, 1 hour skills)
Planning Techniques for Implementing E-Commerce Solutions
Evaluating Risk in E-Commerce Planning
Measuring the Success of E-Commerce Initiatives
Lesson 5: Dev. E-Commerce Mkt. Strategies (1/2 hour theory, 1 hour skills)
Internet Statistics: A Reference
Marketing COmmunicaitons on the Web: A Reference
Marketing on the Internet: A Reference
Topic title
Lesson 6: E-Commerce: Hardware, Software, and Service Providers
Identifying Software Involved in E-Commerce
Identifying Hardware Involved in E-Commerce
Identifying Service Providers Involved in E-Commerce
Lesson 7: Planning Your E-Commerce Site and Gathering the Necessary Equipment
Establishing an E-Commerce Plan
E-Commerce Equipment Requirements
E-Commerce Software Requirements
Internet Connection Devices
Using the Web to Get Help for your Small Business
Lesson 8: Choosing a Web Hosting Service
Using an Internet Service Provider (ISP)
Using an Online Mall
Using a Web Hosting Service that Provides Complete E-Commerce Solutions
Lesson 9: Creating Your E-Commerce Storefront
Developing a Web Site Design Plan
Creating an Online Catalog
Creating an Electronic Storefront Environment
Lesson 10: Enabling E-Commerce on Your Site
Payment Methods
Accepting Credit Card Purchases
Using Online Payment Systems
Tracking Your Finances
Lesson 11: Site Security and Legal Issues for Your E-Commerce Storefront
Creating a Secure Environment
Your E-Commerce Business and the Law
Lesson 12: Marketing Your Site
The Importance of Marketing
Registering With Search Engines
Other Internet Marketing Techniques
Lesson 13: Customer Relationship Management for the E-Commerce Small Business
Using CRM to Establish Relationships with Existing Customers
Using CRM to Enhance Relationships with Your Customers
