CIW Master Designer Certification (E-Commerce)
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- CIW Professional Certification (Site Designer)
- CompTIA i-Net+ Certification
This course is included in the following Certification Program:
- Certified Internet Webmaster CIW Master Design
Our Program is All-Inclusive:
- 30 hours of classroom instruction
- Unlimited supervised computer lab/practice time for 6 months
- A complete instruction manual
- Certificate upon completion
- Career Enhancement Services
- Full Placement Counseling
- Free Resume Review
- Job Placement Assistance
- Free Test Preparation
- Computer-Based Training Files
- Assessment Testing
- Internship Opportunities
- Guarantee: Retake the course for free until test passed and/or employed.
- Check the schedule
Topics:
Electronic Commerce Foundations Introduction
Impetus for Web Commerce
Electronic Commerce Predictions
How These Concepts Apply to Our Focus Companies
Types of Electronic Commerce
Advantages of Electronic Commerce
Issues in Electronic Commerce
E-Commerce Solutions
Hardware and Software
Ingredients of a Web Storefront
Seven Ingredients to Success
The Virtual Enterprise
Site Implementation
E-Commerce Guidelines
Law and the Internet
Introduction to Internet Legal Issues
Electronic Publishing
Intellectual Property Issues
Areas of Liability
Privacy and Confidentiality
Jurisdiction, Internet Taxation, International Tax, Customs and Tariffs
Protecting a brand
Web Marketing Goals
Web Marketing Benefits
Who Is Doing It Right? Cisco, Amazon
Marketing Goals and Strategies
Drivers and Barriers to Growth
Hard Goods vs. Soft Goods
Product Pricing
Global vs. Niche: Mass vs. Micro
Product Distribution and Availability
Demographics, Psychographics, and Audience Data
Focus Groups and Surveys
Online Product Promotion
Online Promotions, Site Categories, and Banner Ads
Effective Banner Ads
Finding Banner Ad Space
Advertising Representatives
Banner Ad Positioning and Tracking
Banner Exchange
Referrer Programs
Banner Ad Performance
Customer Incentives
Search Engine Placement
Tags and Search Engines
E-Mail
Offline product promotion
Site Usability
Click Patterns
Screen Flow and Usability Analysis
Commerce Consumer Service Methods
Customer Service Overview
E-Service and E-Service Methods
Synchronous and Asynchronous Service in E-Commerce
Self Service in E-Commerce
E-Service Action Plans
Customer Relationship Management
Business-to-Business Frameworks
Business-to-Consumer (B2C)
Business-to-Business (B2B)
Electronic Data Interchange (EDI)
Internet EDI and Security
XML/EDI
Open Buying on the Internet (OBI)
Open Trading Protocol (OTP)
B2B Marketplaces, Portals and Hubs
E-Business
Supply Chain and Procurement
Procurement
Inventory, Shipping and Order-Tracking Data
Freight and Shipping
Language Translation and Localization
Inter-office Productivity and Cost Reduction Tools
Site Creation Packages: Outsourcing
The Online Instant Storefront
Online Instant Storefront Overview
Online Outsourcing Solutions
The Mid-level Offline Instant Storefront
Offline Instant Storefront Overview
Mid-level Offline Storefront Products
The High-level Offline Instant Storefront
High-level Offline Instant Storefront Overview
High-level Offline Storefront Packages
Auctions, the Other E-Commerce Option
Site-Creation Software
Web Server Overview
Internet Information Server (IIS)
Preparation and Examining IIS
Site Development Software Implementation - Microsoft Platform
Site Development Considerations
Choosing Web Site Development Software
Relational Databases and Database Management Systems (DBMSs)
Development Tools and Commerce Server 2000
Developing An E-Commerce Site Using Commerce Server
Solution Site
Business Desk
Customization Overview
Look and Feel
Online Catalog
Catalog Design and Components
Building an Internet Catalog
Commerce Server 2000 Catalog Methodology
Afrikunda Catalog
Catalog Editor and Order
Linking the Catalog
Using and Configuring Payment Gateways
Payment Gateway Overview and Methods
Credit Card Processing and Digital Cash
Electronic Commerce Security Myths
Payment Gateways
Test Purchase
VeriSign Manager
Batching and Online Check Processing
E-Services Support
Services and Support in E-Commerce
Knowledge Base
RightNow Web Administration
Customizing User Interface and Integrating
Transaction Security
Purpose of Security
Encryption and Decryption
Authentication and Identification
Payment and Purchase Orders Process
Certificates
X.509v3
Obtaining, Installing and Using Certificates
VeriSign Certificates
Securing Afrikunda
Web Site Management and Performance Testing
Site Management
Basics of Web site performance
Logging Information
HTTP Server Log Files
Performance Testing and Monitoring
Analyzing Sever Performance
Correcting Bottlenecks
Hardware Concerns
