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Provided by: Serebra Learning Corporation E-Learning Essentials Pt 2 Marketing Your Solution |
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Training
Provided by Serebra Learning Corporation
This course covers the aspects of marketing that are essential to marketing an e-learning solution within an organization. It focuses on the required change of organizational mindset to one that supports anytime, anywhere learning. The three important marketing channels are covered - through a champion, culture change and communication plan. The course then looks at each of the key player groups within an organization that need to be understood and brought on board for an effective marketing and implementation of your e-learning solution: Executives, Learners, HR, and Trainers. The most common concerns of these groups are identified, and guidelines for winning their support. Professionals who need guidance and the tools necessary to successfully implement e-Learning programs - such as Executives, Directors, Managers in large organizations (Fortune 500, etc.). It will also be of interest to Line Managers who are charged with implementing an e-learning solution, and the general learner interested in e-Learning.
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E-Learning Essentials Pt 2 Marketing Your Solution
Audience
Professionals who need guidance and the tools necessary to successfully implement e-Learning programs - such as Executives, Directors, Managers in large organizations (Fortune 500, etc.). It will also be of interest to Line Managers who are charged with implementing an e-learning solution, and the general learner interested in e-Learning.
Topics
Unit 1: Marketing Essentials
- Identify guidelines for creating the buzz for your e-learning solution.
- Identify characteristics of an organizational mindset that is receptive to e-learning.
- Identify the stages in selling e-learning internally.
- Identify benefits of merging push selling and pull marketing.
- Identify components of an e-learning marketing plan.
- Identify characteristics of the role of an effective e-learning champion.
- Identify ways of effecting changes to the learning culture.
- Identify guidelines for achieving an effective communication campaign.
Unit 2: Marketing to Key Customers
- Identify common management concerns regarding e-learning.
- Identify guidelines for selling e-learning to executives.
- Identify guidelines for creating the business case for e-learning.
- Identify benefits to the learner of self managing their competenc
Objectives
Upon completion of this course, the student will be able to:
- identify guidelines for creating the buzz for your e-learning solution.
- identify characteristics of an organizational mindset that is receptive to e-learning.
- identify the stages in selling e-learning internally.
- identify common management concerns regarding e-learning.
- identify guidelines for selling e-learning to executives.
- identify guidelines for creating the business case for e-learning.
- identify guidelines for getting HR on board.
- identify functions of e-learning as a competence development tool.
- identify common concerns for trainers regarding e-learning.
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1,825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
