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Provided by: Serebra Learning Corporation Organizational Crisis Management - Resolving Crises in Organizations |
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This course underlines the vital importance of effective and controlled communications. Guidelines are presented on handling calls controlling the communication flow messages and audiences and communicating in the crisis aftermath. The course looks at communication with non-media stakeholders giving particular attention to employees. The final section covers communication with the media providing clear guidelines on overall approach handling of apologies guidelines for Initial Holding Statements and how to best deal with press releases press conferences and media interviews.
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Audience
This series is for senior managers managers communication specialists and executives within any organization. Job titles can include: Executive Managers HR Managers Communication Officers Team Leaders Facilitators Sales Staff CEOs Project Managers Team Leaders.
Objective
- dentify guidelines for controlling communication in a crisis situation.
- identify the elements of the five 'Cs' rule.
- communicate in crisis aftermath.
- communicate with employees.
- communicate with the media.
Topics Include
Unit 1: Crisis Communication: Guidelines
- Identify guidelines for controlling communication in a crisis situation.
- Identify the elements of the five 'Cs' rule.
- Identify communication media used by organizations in a crisis.
- Identify legal issues concerning crisis communication.
- Identify the stakeholders your organization should address in a crisis situation.
- Identify guidelines for communicating your message clearly.
- Identify guidelines for controlling the flow of communication when a crisis breaks.
- Identify guidelines for handling telephone calls.
- Identify key questions to ask in the aftermath of a crisis.
- Identify actions to take as part of the crisis aftermath evaluation.
- Simulation Overview
Unit 2: Communicating with Non-Media Stakeholders
- Identify reasons for communicating effectively with employees.
- Identify guidelines for successful employee crisis communication.
- Identify guidelines for communicating with employees regarding layoffs.
- Identify benefits of communicating with the investment community.
- Identify the importance of communicating with significant stakeholders.
- Identify guidelines for communicating with stakeholders.
- Simulation Overview
Unit 3: Communicating with the Media
- Identify features of a suitable spokesperson.
- Identify characteristics of effective communication with the media.
- Identify guidelines for using an initial response statement.
- Identify guidelines for making apologies.
- Identify guidelines for monitoring media coverage.
- Identify guidelines for issuing press releases.
- Identify guidelines for giving press conferences.
- Identify guidelines for dealing with television interviews.
- Identify guidelines for handling questions during media interviews and press conferences.
- Simulation Overview
Duration
3 Hours
Minimum Requirements
The CDROM version of this course requires:
- At least a 486DX 33Mhz CPU.
- Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
- At least 8MB RAM.
- At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
- At least a double speed CDROM drive.
- An MPC compliant sound card with attached speakers or headphones is recommended (Currently only the CDROM version supports audio).
- At least a 486DX 33Mhz CPU.
- Microsoft Windows 3.1 or higher and a Microsoft compatible mouse.
- At least 8MB RAM and 22MB available hard disk space or file server space.
- At least VGA graphics capability with a minimum 512K video RAM (1MB video RAM recommended).
Media
CDROM
Serebra Learning Corporation 119 - 7565 132nd Street Surrey BC V3W 1K5 Canada
