Positioning the Value and Closing
Performance Outcomes
As a result of participating in Positioning the Value and Closing, you should be able to:
- Communicate value to customers.
- Present powerfully, professionally, and with positive results.
- Handle objections with confidence and to more the sale forward.
- Gain agreement and commitment.
- Close.
Activities and Materials
Activities include creating FABDs (Features, Advantages, Benefits, Differentiators), identifying your company s key differentiators, using RSVP to communicate value, conducting a prepared or extemporaneous solution presentation, and preparing to apply skills to your Personal Breakthrough Opportunity.
Materials include a PowerPoint facilitator guide, PowerPoint slide presentation, PowerPoint participant guide, and PowerPoint job aids.