Developing a Campaign Strategy

Overview
Campaign: (1) a series of military operations with a particular objective in a war; (2) a series of organized, planned actions for a particular purpose.

What s your campaign strategy? What are the organized, planned actions that you re going to follow in order for you to achieve your objective? This module guides you through campaign strategy planning and implementation.

This is primarily ilt training This may be appropriate for train the trainer situations Courseware may be available for purchase This class may be available at a classroom in Merrimack, NH, Contact Entelechy, Inc. for more information

Duration: 2 hours Training Presented in: English

Performance Outcomes
As a result of participating in Developing a Campaign Strategy, you should be able to increase sales effectiveness by developing call and campaign strategies. Specifically, you should be able to:

• Explain the importance of shaping positive perceptions.
  
  
• Create positive perceptions based on value.
  
  
• Describe the five aspects of developing a campaign strategy that result in positive perceptions including:
  • Personal Conditioning
  • Campaign Objectives
  • Campaign Calling Plan
  • Call Preparation
  • Initial Value Statement

Activities
Activities include interactive lecture, brainstorming, skills applications, and exercises that help participants apply the learning to their jobs.

• Balancing Business and Customer Needs
• Closing the Sale
• Communicating Effectively
• Enhancing Customer Courtesy Skills
• Exploring Social Styles and Motivators
• Focusing on the Customer
• Handling Challenging Situations
• Impacting the Customer Experience
• Improving Personal Effectiveness
• Integrating the Skills
• Leadership Support
• Listening and Questioning
• Managing Sales Objections
• Positioning the Sale
• Providing Products to Customers
• Recognizing Value
• Transitioning to Sales
• You REALLY are The One at Your Company