Training
Provided by Entelechy, Inc.
Positioning the Sale
Overview
Why do some sales professionals sell more than others? Simple: they know what their customers need and they satisfy it; they position their product or service to meet the explicit needs of the customer.
Less effective sales professionals drone on about the features and so-called benefits of their product or service. But the fact is, a feature is ONLY a benefit if the customer agrees that it s a benefit. Features that the customer doesn t value may actually LOWER from the perceived value of the product or service!
In this module, we ll teach you how to position the sale, satisfy the customer, and increase your sales revenues!
Training Avaliability and Delivery
| This is primarily ilt training |  | This may be appropriate for train the trainer situations |  | Courseware may be available for purchase |  | This class may be available at a classroom in Merrimack, NH,
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 | Contact Entelechy, Inc. for more information |
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| Schedule: | 2.5 hours | | Training Presented in: | English |
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Related Keywords:
cross-selling
up-selling
upselling
customer service sales
Training Program Details
Performance Outcomes
As a result of participating in Positioning the Sale, you should be able to:
- Transition to a sale and describe presenting versus positioning.
- Apply your knowledge of each of the following to help you position the sale:
- Relating
- Knowing your products
- Listening and questioning
- Matching features to customer benefits
- Positioning using power words and the six Reasons to Buy
- Positioning the value
- Define cross selling and identify the benefits of cross selling.
Activities
Activities include interactive lecture, brainstorming, positioning exercises, and positioning role plays with feedback.
About Entelechy, Inc. - Training Provider
Entelechy, Inc. - Check us out at www.unlockit.com. Entelechy, "unlocking potential".
Entelechy was formed for the express purpose of IMPACTING YOUR BUSINESS. We believe that the ONLY reason for training is to improve business. While many companies may say the same thing, only Entelechy guarantees it!
We specialize in customizing training to address YOUR business problems and YOUR unique challenges. We embed...
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