Consultative Selling Skills
Business Case
One way the company can improve sales revenues is by improving the selling skills of inside and outside sales people, and by tracking, reinforcing and measuring results. Staff can create revenue by offering customers greater options. They can build customer loyalty by better matching customer needs to products, and by resolving difficult situations to the customer s satisfaction.
Course Modules
The consultative sales process
Listening and probing for customer needs
Overcoming objections and closing
Up-selling and cross-selling
Managing difficult situations for positive results
Course Design
The six modules are covered in two days. Learning activities are interactive, fast paced and focused on skill development to produce results. Each module includes either skill practise sessions or other direct application exercises.
Course Outline
Module 1; Consultative Selling
Introductions
Course Objectives
Participant Expectations
Learning Contract
Course Benefits
Company Sales philosophy
Product pushing versus need based selling
Customer needs and types
Module 2: Listening and probing for customer needs
Listening for facts and feelings
Open and closed probes
Follow up probes to uncover the real needs
Module 3: Presenting your solution
Customers buy benefits
How to convert features to benefits
Multimedia dos and don ts
Preparing your presentation
Body language
Involving the customer
Module 4; Overcoming objections and closing
Types of objections
Common objections
Three steps to overcome the objection
Buying signals
Closing techniques
Module 5: Managing Difficult Situations
Four types of situations
Three steps to defuse the situation
Managing feelings
Problem solving skills
Follow Up and Reinforcement
Participants will complete an Action Plan during the course. The plan applies the learning to selling situations. It will include target dates and measurable outcomes. Supervisor/managers follow-up with every participant to insure results are achieved.
Project Deliverables
1. Trainers Guide in PowerPoint. Each module includes learning objectives, instructions for managing learning activities, discussion questions, key points, and estimated times for each activity.
2. Workbook materials in MS Word. Materials include key points, instructions for learning activities, check lists, observer guides, job aids and the Action Plan.
Training Avaliability and Delivery
This is primarily ilt training
This is a workshop seminar
This may be appropriate for train the trainer situations
This class may be available at a classroom in Rochester, NY,
Contact Interpersonal Development for more information
About Interpersonal Development - Training Provider
Interpersonal Development - We improve corporate sales results by using our Behavior Modeling Technology (BMT) to develop the selling skills of your sales people. We offer a full line of sales and sales management training courses, customizable to your specific market needs. Courses are delivered by our seasoned trainers, or we can certify your trainers to do delivery. Courses are available in English, Spanish and...