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Provided by: Pitman Training Centre (Luton) Business Skills with Marketing and PR DiplomaBusiness Intelligence |
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Creative services jobs like Marketing and PR (public relations) are very attractive, which is why the competition for first positions can be fiercely competitive. Those with the best qualifications will shine through the interview process - and this Diploma course will prove that you are just that, one of the best. Not only will you learn computer skills and total command of Microsoft?s universally accepted software programs, but you will also be able to start your new career with a solid understanding of the Marketing and PR business that will stand you in good stead from day one.
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Learning these skills is easy with Pitman Training. Our tried and trusted methods are the best available and are designed for speedy results.
You work at your own pace in our comfortable premises, helped by experienced tutors as required. The atmosphere is relaxed and non-competitive.
You choose your own hours, working when it suits you and keep the reference books and training manuals when the course is over.
The subjects covered are shown below. Together, they will equip you to start a secretarial career with complete confidence.
On completion of your final exams, you will receive a Pitman Training Diploma that is recognised nationally and internationally by employers.
Invest in yourself
Acquiring these vital business skills and your Pitman Training Diploma to prove it will repay the cost in improved employment opportunities and job advancement potential. What better investment in your own future?
The sooner you start, the sooner you will benefit.
Why Pitman Training?
No-one has helped more people gain valuable business skills than Pitman Training. That unbeatable experience is your guarantee of success.
Our teaching methods are proven; our course materials are the best of their kind.
There are no hidden costs. The Diploma package includes certification fees and all training.
A Pitman Training Diploma is an industry standard; your passport to a better career.
Designed for individuals who wish to gain essential office and computer skills in preparation for a career in Marketing and PR.
Core Subjects
Keyboard Skills
Learn how to
touch type accurately, using the correct keyboard technique. This will help
to reduce the risk of RSI (repetitive strain injury).
Effective Business
Communication
Learn to communicate
effectively in business - via letter, email, telephone and personal presentations.
This will cover correct use of grammar, punctuation, principles of letter
writing (using positive words and avoiding jargon) etiquette and different
types of letters eg complaints, apologies, thank you and circular. It also
includes CV writing.
Microsoft Word Proficient
Introductory
and intermediate word processing skills to a good employable standard.
This course will enable you to create professional looking documents, produce
tables, insert pictures and much more.
Microsoft Excel Proficient
Introductory
and intermediate spreadsheet skills to a good employable standard.
This course will enable you to create a spreadsheet, entering text, numbers
and formulas and creating charts.
Mailmerge
Learn how to
combine documents and data sources in order to send mailshots including envolopes
and lables. Also covers the use of filtering and query options.
Microsoft PowerPoint
Gain competency
in creating slide presentations. Areas covered include formatting, inserting
tables, pictures, sound, hyper links, applying transition and timing effects
for a slide show
Microsoft Access
Develop database
skills from initial design stage to running reports and queries.
Microsoft Publisher
Learn desktop
publishing skills using this Microsoft programme. Create various publications,
inserting text, pictures, frames and tables.
Get into Marketing
Learn the main
principles of marketing covering subjects such as product life cycle, pricing
and promotion strategies, advertising, attending and exhibiting at Trade Shows.
Get into PR
Learn the main
principles of public relations, creating a company newsletter, the PR plan,
press releases, crisis management and pr and the internet.
Microsoft Outlook
Learn how to
share, manage and schedule information electronically. Covers
the use of email, electronic calendar, scheduling meetings and appointments,
creating and assigning tasks, creating address lists.
Recommended Electives - choose 1
Keyboard Speed Development
Develop your
typing speed to improve productivity using graded copying exercises and timed
dictations. A number of stages are available, taking you up to a speed of
70wpm.
Windows Operating System
This course
is for complete beginners and will teach basic computer skills from using
a mouse to file management; using the internet and email, creating and printing
a document in WordPad.
Internet Skills
Learn the main
principles of using the internet, become familiar with Internet Explorer,
learn search techniques and how to send an email
using Outlook Express.
