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Provided by: Sessions College for Professional Design Advertising Design CourseAdvertising |
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Ready to put on your Madison Advenue shoes? Buckle up, because there's no better time to become an ad designer.
In this 6-lesson course, you'll learn the principles of the advertising design from both a creative and a business perspective. Case studies from print, Web, and TV showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication.
Class projects include ads for newspapers, magazines, subways, and transit/outdoor applications, and a final project in which you create an entire ad campaign. Use this course to build your portfolio and address concepts that every ad designer should know.
Outline:
LESSON 1 Intro to Advertising Lesson One builds a firm foundation for your ad design career. You'll trace the evolution of advertising in the United States, and learn about the different roles and departments in an ad agency. Thinking about going it alone? You'll look at some of the key attributes required for success as a freelancer. The fundamentals of form, function, and consumer behavior are discussed, as well as persuasion techniques such as motivation, organizing your message, communicating with images, tapping into connotations, associations, and context. In the exercise, you'll create a black and white newspaper ad with a focus on persuasion.
LESSON 2 Designing for Advertising Media Where does the ad designer place his work? Lesson Two kicks off with an overview of different advertising media (newspapers, magazines, outdoor/transit, Internet, television and beyond) looking at some of the unique demands of each medium. Following that, you'll study principles for effective ad design, including the role of concept and design, totality and integration, trendy concepts versus trendsetting ones, and the controversial topic of taste. The lesson wraps up with a discussion of tone: humorous, dramatic/informative, sexual, and scientific. In the exercise, you'll create a subway ad for a telecom company in different two tones.
LESSON 3 Color Psychology and Composition How would you feel about a toothpaste ad in yellow and brown? Lesson Three explores the critical role of color in advertising. You'll explore the basics of color psychology, the associations between a color and a mood or a feeling and look at how the effective use of color, in light effects, hue, values and intensities, contrast and temperature, can support the overall message of an ad. The second half of the lesson explores the psychology of composition, how design elements such as texture, line, shape, space, distortion, rhythm, and depth can contribute to an ad's effectiveness. In the exercise, you'll get the chance to explore color in depth, as you create a summer and winter ad for a yoghurt brand.
LESSON 4 Copywriting and Typography In advertisements, the written word should never be neglected. Excellent graphic design and copy must work together to deliver the message. Lesson Four explores the goals of ad copy, exploring some copywriting techniques useful for freelancer designers who may need to work with copy: active words, alliteration, onomatopoeia, irony, brevity, and Q and A. Agency designers learn some tips on working efficiently with copywriters and the lesson wraps up with some concepts for text layout. In the exercise, you'll write the copy and lay out the typography for two outdoor ads for a resort.
LESSON 5 Perception and Brand Communication Branding, the art of creating a widespread positive recognition for a company's products and services, is based on an understanding of human perception. Lesson Five looks at how ads act on such human perceptions as vision, memory, and familiarity, and how this creates brand recognition. You'll learn the do's and don'ts of incorporating a brand into an ad or campaign, as well as the style guidelines typically required by large clients. In the exercise, you'll create an ad in three different media for a reality TV show.
LESSON 6 State of the Advertising Art Lesson Six wraps up your course with four state of the art case studies from the world of advertising today. You'll look at print, Web, and TV ads, critically evaluating each ad's effectiveness based on principles you've learned in the course. Then you'll look ahead at some trends in the next generation of advertising: product placement, immediacy, targeting, and Internet ad regulation. In your final project, you'll choose from three project scenarios and design a complete ad campaign.
In this 6-lesson course, you'll learn the principles of the advertising design from both a creative and a business perspective. Case studies from print, Web, and TV showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication.
Class projects include ads for newspapers, magazines, subways, and transit/outdoor applications, and a final project in which you create an entire ad campaign. Use this course to build your portfolio and address concepts that every ad designer should know.
Outline:
LESSON 1 Intro to Advertising Lesson One builds a firm foundation for your ad design career. You'll trace the evolution of advertising in the United States, and learn about the different roles and departments in an ad agency. Thinking about going it alone? You'll look at some of the key attributes required for success as a freelancer. The fundamentals of form, function, and consumer behavior are discussed, as well as persuasion techniques such as motivation, organizing your message, communicating with images, tapping into connotations, associations, and context. In the exercise, you'll create a black and white newspaper ad with a focus on persuasion.
LESSON 2 Designing for Advertising Media Where does the ad designer place his work? Lesson Two kicks off with an overview of different advertising media (newspapers, magazines, outdoor/transit, Internet, television and beyond) looking at some of the unique demands of each medium. Following that, you'll study principles for effective ad design, including the role of concept and design, totality and integration, trendy concepts versus trendsetting ones, and the controversial topic of taste. The lesson wraps up with a discussion of tone: humorous, dramatic/informative, sexual, and scientific. In the exercise, you'll create a subway ad for a telecom company in different two tones.
LESSON 3 Color Psychology and Composition How would you feel about a toothpaste ad in yellow and brown? Lesson Three explores the critical role of color in advertising. You'll explore the basics of color psychology, the associations between a color and a mood or a feeling and look at how the effective use of color, in light effects, hue, values and intensities, contrast and temperature, can support the overall message of an ad. The second half of the lesson explores the psychology of composition, how design elements such as texture, line, shape, space, distortion, rhythm, and depth can contribute to an ad's effectiveness. In the exercise, you'll get the chance to explore color in depth, as you create a summer and winter ad for a yoghurt brand.
LESSON 4 Copywriting and Typography In advertisements, the written word should never be neglected. Excellent graphic design and copy must work together to deliver the message. Lesson Four explores the goals of ad copy, exploring some copywriting techniques useful for freelancer designers who may need to work with copy: active words, alliteration, onomatopoeia, irony, brevity, and Q and A. Agency designers learn some tips on working efficiently with copywriters and the lesson wraps up with some concepts for text layout. In the exercise, you'll write the copy and lay out the typography for two outdoor ads for a resort.
LESSON 5 Perception and Brand Communication Branding, the art of creating a widespread positive recognition for a company's products and services, is based on an understanding of human perception. Lesson Five looks at how ads act on such human perceptions as vision, memory, and familiarity, and how this creates brand recognition. You'll learn the do's and don'ts of incorporating a brand into an ad or campaign, as well as the style guidelines typically required by large clients. In the exercise, you'll create an ad in three different media for a reality TV show.
LESSON 6 State of the Advertising Art Lesson Six wraps up your course with four state of the art case studies from the world of advertising today. You'll look at print, Web, and TV ads, critically evaluating each ad's effectiveness based on principles you've learned in the course. Then you'll look ahead at some trends in the next generation of advertising: product placement, immediacy, targeting, and Internet ad regulation. In your final project, you'll choose from three project scenarios and design a complete ad campaign.
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Training
Provided by Sessions College for Professional Design
- G asked: Hi Would like to know the duration of the course and the fee involved. As well as when does it commence? Many thanks
- C asked: How I can conceptualise for given copy and design a awardwinnig layouts for ads.
- B asked: Hi, I am interested in this course. Can you send me the course details such as the duration, assessments, mode of communication/ study and the cost of the same.
- R asked: How much is the course?
- S asked: Right now i'm working with Reputed Printing Press as a DTP N POD (Print on Demand) Operator. i want to gain more knowledge related with this industry. will this course help me for improving my knowledge & to achive right aim? your suggestion will help me to shape my future.
- S asked: How will you introduce me for an ad company? What basis?? How can I get the certificate? Kindly,
- K asked: Course fee
- A asked: How to enroll and how much does it cost and how to get a printed ceritificate??
- A asked: what softwares are used to create advertising in print media?
- B asked: How can i login for the lecture?
- H asked: details regarding course?
- D asked: pricing and materials needed?
- S asked: How much do all of the courses cost?
- J asked: Please send me information on this course; cost, timeframe, college credit, etc thank you june
- M asked: Pls send me a more details on the program
- J asked: Hi, I'm interested of this course. I would like to learn to do business cards, banners, adds and website layouts. Currently, I do not know anything about this field. Thanks for any info, BR,
- S asked: can i take all these courses online ??
- G asked: Hi there, How does the course work in terms of material, asessment etc. What does the course cost?
- asked: how much does it cost?
- A asked: How do I take this course?
- S asked: If studied the course, placement is available in your school. how much fees for course.
- B asked: Can you give me more details on this course, when you can take it? how long it takes? what is the cost? Thanks,
- M asked: More info on the course
- D asked: I would like more information about your advertising design course for a colleague that is in need of training. Thank you. Dawn Fernald
- A asked: what requirements do I need to register for this course and what is the payment plan?
Advertising Design Course
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About The Training Provider: Sessions College for Professional Design
Sessions College for Professional Design - Founded in 1997, Sessions College for Professional Design (www. sessions. edu) offers degree programs and professional certificate programs in the visual arts. The school mission is to prepare art and design professionals by providing the highest quality of online arts education. Students gain a thorough training in the technical, creative, and critical thinking skills required for a...
