|
Provided by: Sessions College for Professional Design Branding & Identity CourseMarketing |
 |
Did you ever wonder how giant corporations such as CBS, BMW, and Sony establish their corporate images? And how important these company images are in promoting their respective franchises? You'll discover the answers in this course.
Explore through case studies the essential skills required to design logos, marketing materials, and advertising programs to establish and promote a corporate identity.
You'll be designing or redesigning company identities for both existing companies and newly established businesses.
Outline:
Outline:
LESSON 1 Intro to Corporate Identity How does a company and organization project a coherent identity that's as recognizable as a human personality? Lesson One explores the history, purpose, and possibilities of corporate identity. The lesson presents the concept of experienced value and how it relates to visual design and includes case studies of CBS and BMW. In the exercise, you will design logos for three companies with different goals but the same name.
LESSON 2 Design and Corporate Strategy Where do company logos come from and how do they evolve? Lesson Two looks at the reasons for identity overhauls and how to make the most of change. Case studies of British Airways, Texaco, and others are discussed to explore the connection between company identities and changes in national and worldwide consciousness. The lesson is wrapped up with an exercise on company logo redesign -- you'll give your favorite local TV network a makeover.
LESSON 3 Designing a Corporate Brand What skills do you need to design a great company logo or communicate with a corporate client? These characteristics will be discussed in Lesson Three so you can work professionally and with the needs of clients and consumers in mind. A case study documenting the evolution of the BBC identity will be explored, then you'll work on designing a logo and visual identity for a complete company product line in the exercise.
LESSON 4 Design Process and Methodology Lesson Four focuses on the first of three critical phases of company design. Methods of solving important problems will be addressed, which is key to successfully handling the actual company identity creation. You will also explore a case study of NSB, a Norwegian railway company that decided to modernize its identity, only to encounter a world of problems in need of solutions. In the exercise, first of a three-part project, you will tackle the "problem phase" of an identity for a new New York City restaurant.
LESSON 5 From Solution to Evaluation Every problem has a solution, and in this lesson we present the "solution phase" of the design process with a focus on generating effective ideas, overall strategies, and the all-important design manual. The lesson wraps up with a look at the "evaluation phase" in which solutions are put to the test, and then you embark on creating solutions for your restaurant project.
LESSON 6 Product and Corporate Design A company logo is merely cosmetic without a strong product to back it up, and we'll look at the role the product plays in a company design in this lesson. Specifically, you'll explore how identity is presented through product designs from Apple and Sony. In the final exercise, you'll wrap up the restaurant project by designing print materials and a storefront. You'll then test your knowledge of key facts in the final exam.
Explore through case studies the essential skills required to design logos, marketing materials, and advertising programs to establish and promote a corporate identity.
You'll be designing or redesigning company identities for both existing companies and newly established businesses.
Outline:
Outline:
LESSON 1 Intro to Corporate Identity How does a company and organization project a coherent identity that's as recognizable as a human personality? Lesson One explores the history, purpose, and possibilities of corporate identity. The lesson presents the concept of experienced value and how it relates to visual design and includes case studies of CBS and BMW. In the exercise, you will design logos for three companies with different goals but the same name.
LESSON 2 Design and Corporate Strategy Where do company logos come from and how do they evolve? Lesson Two looks at the reasons for identity overhauls and how to make the most of change. Case studies of British Airways, Texaco, and others are discussed to explore the connection between company identities and changes in national and worldwide consciousness. The lesson is wrapped up with an exercise on company logo redesign -- you'll give your favorite local TV network a makeover.
LESSON 3 Designing a Corporate Brand What skills do you need to design a great company logo or communicate with a corporate client? These characteristics will be discussed in Lesson Three so you can work professionally and with the needs of clients and consumers in mind. A case study documenting the evolution of the BBC identity will be explored, then you'll work on designing a logo and visual identity for a complete company product line in the exercise.
LESSON 4 Design Process and Methodology Lesson Four focuses on the first of three critical phases of company design. Methods of solving important problems will be addressed, which is key to successfully handling the actual company identity creation. You will also explore a case study of NSB, a Norwegian railway company that decided to modernize its identity, only to encounter a world of problems in need of solutions. In the exercise, first of a three-part project, you will tackle the "problem phase" of an identity for a new New York City restaurant.
LESSON 5 From Solution to Evaluation Every problem has a solution, and in this lesson we present the "solution phase" of the design process with a focus on generating effective ideas, overall strategies, and the all-important design manual. The lesson wraps up with a look at the "evaluation phase" in which solutions are put to the test, and then you embark on creating solutions for your restaurant project.
LESSON 6 Product and Corporate Design A company logo is merely cosmetic without a strong product to back it up, and we'll look at the role the product plays in a company design in this lesson. Specifically, you'll explore how identity is presented through product designs from Apple and Sony. In the final exercise, you'll wrap up the restaurant project by designing print materials and a storefront. You'll then test your knowledge of key facts in the final exam.
|
|
||||||||||||||
Training
Provided by Sessions College for Professional Design
- J asked: Can I have more detailed information about the corese, such as content, lenght, cost, learning outcomes, qualification gained ? Thank you
- L asked: Please supply information on online or distance course. I am based in Sydney Australia.
- S asked: I'm interested in your online course for coporate branding....I am a self tught Graphic Designer that has been in the design industry for yrs and wants to improve my Credential with a certification from your institute....Time is of the essence so im not looking for a yr plus course....preferably something between to months Thanks you.
- D asked: Hello, I am a journalist and I have been working in different communications departments of different companies and now I want to provide these services to other companies by my own, and I was looking to reinforce the identity guidelines knowledge since I think this is key for any company. Please tell me about how is your systems, schedules, prices, etc. Regards,
- P asked: I just want to receive some information about the Branding and identity course
- J asked: i would like to known about BMW training classes that i can take online.
- E asked: Dear Sir/ Madam Can you please provide me with more information about Branding & Identity Courses that are available and the duration of the course. I am the PA to the Chief Marketing Officer of in . Kind regards
- E asked: Dear Sir / Madam Can you please provide me with more detail about Branding Courses that you may offer. I am the PA to the Chief Marketing Officer of in . Kind regards
- P asked: How do I sign up for this training I'm mostly interested in lesson - can I limit what I register for?
Branding & Identity Course
--
About The Training Provider: Sessions College for Professional Design
Sessions College for Professional Design - Founded in 1997, Sessions College for Professional Design (www. sessions. edu) offers degree programs and professional certificate programs in the visual arts. The school mission is to prepare art and design professionals by providing the highest quality of online arts education. Students gain a thorough training in the technical, creative, and critical thinking skills required for a...
