Masters in Hotel Resort Management

The programme seminars and topics are structured as follows:

First trimester (October to December):

1. Competitive Analysis
a. Analysis of the hotel environment and decision making
b. Analysis of the competition in hotel destinations
c. Hotel sector strategies according to the maturity of the market destination

2. Macro trends in the hotel industry:
a. Challenges and opportunities for internationalisation in the hotel industry
b. Differentiation strategies in the hotel industry

3. Macro hotel industry regulations:
a. Regulations and penalties in the hotel industry
b. Subsidies and support fo r the European hotel industry

Second Trimester (December to April):

4. Hotel Marketing and Promotion
a. Marketing of hotels (*)
b. Marketing of restaurants and complementary services
c. Information, sales and customer satisfaction techniques in the hotel industry

5. Managing clients and customers
a. Improving customer satisfaction
b. Managing the relationship with travel agents and tour operators

6. Research and Development in Hotel Management
a. Quality control within the hotel industry
b. Improving efficiency through new technology

7. Human Resource Management
a. Emotional intelligence applied to hotel managers
b. Human resource policies for achieving hotel objectives (*)

Third Trimester (April to June)

8. Departmental Management:
a. Achieving high levels of satisfaction in the management of food and beverages (*)
b. Achieving the objectives set in reception and taking bookings (*)
c. Maintaining high productivity in the preparation of rooms
d. Managing the upkeep of the hotel
e. Organizing and managing hotel entertainment

9. Budget Control
a. Control of the accommodation budget (*)
b. Control of the costs of food and beverages (*)

The seminars marked with an asterisk last for two weeks and the rest for one week.