de Bono's Lateral Thinking

Lateral Thinking
Systematic Creativity Tools
Lateral Thinking: Systematic Creativity Tools

Strengthen your business with fresh new thinking bring innovative solutions to life. Joel Barker has made the business case to create new paradigms. Lateral Thinking provides a flexible framework with systematic creativity tools the how to, so you can.

De Bono divides thinking into two methods:

1.

Lateral Thinking : unconventional thinking. Deliberately setting out to look at challenges from completely different angles to find great solutions that would otherwise remain hidden. Focused on what could be. Will yield multiple creative solutions from which to choose.
2.

Vertical thinking: conventional, logical, critical and analytical thinking. Focused on what is. Will not yield creative solutions. Click here for our DATT tool kit if this is the kind of thinking that you need to strengthen.

Lateral Thinking is Powerful

Dupont benchmarked every creativity process on the market for its Creativity Center. Dr. David Tanner, former technical director of DuPont, says that the de Bono Techniques were the most useful to DuPont. For example, an employee s suggestion the reengineering of a manufacturing process for Kevlar eliminated nine steps in the process, leading to savings of $30 million as a result of using Lateral Thinking techniques.

The Lateral Thinking Process and Tools

When teams engage in Lateral Thinking they are practicing parallel thinking everyone is using the same tool at the same time on the same challenge. This speeds up the process saving everyone time. Each person s unique thinking on the challenge is included which ensures a stronger solution is implemented, supported and is well thought out.

Lateral Thinking training will equip your teams with a process and proven tools to lead and participate in productive creative thinking sessions. You will see a measurable increase in practical ideas that can be implemented and supported.