Custom Search

Building an E-Commerce Business Case

123-CBT Computer Based Training
Training Provided by 123-CBT Computer Based Training This course provides the learner with information which addresses the relationship between costs and benefits.

Learn To:

Audience:

This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives.

Deployment:

e-Learning/Self-Study

Accreditation

CEU credits: 0.70 CEUs

Language Options:

Japanese, US English

Total Learning Time:

6-8 hours

Objectives:

Unit 1: Building Online Revenues (1 - 2 hours)
  • Identify the guidelines for an online business plan.
  • Identify the guidelines for building a B2B transaction environment.
  • Identify the guidelines for building a B2B transaction model.
  • Identify the corporate benefits of online revenue-reporting systems.
  • Identify the components of an online marketing mix.
  • Identify the guidelines for building a B2C transaction environment.
  • Identify the guidelines for building a B2C transaction model.
  • Identify the role of product configurator.
  • Identify the guidelines for designing an online catalog.
  • Identify the features of an online sales campaign.
Unit 2: Sales and Services (1 - 2 hours)
  • Identify the features of the virtual direct sales model.
  • Identify the role of intermediaries.
  • Identify online distribution methods.
  • Identify the features and benefits of online account management.
  • Identify the features of an online customer services framework.
  • Identify the features of an online technical support framework.
Unit 3: Online Customer Relationships (2 hours)
  • Identify the elements required to build an online customer base.
  • Identify the role of database technologies in building online customer relationships.
  • Identify online relationship marketing techniques.
  • Identify online customer profiling tools.
  • Identify the features of an online customer program.
  • Identify factors to consider when building a brand.
  • Identify the role of online brand equity.
  • Identify ways of maximizing online brand identity.
  • Identify the role of search engines in building brands.
Unit 4: The Virtual Value Chain (2 hours)
  • Identify ways in which e-commerce can impact primary activities.
  • Identify ways in which e-commerce can impact secondary activities.
  • Define the concept of the law of digital assets.
  • Identify an approach for incorporating the virtual value chain model into a business plan.
  • Identify processes that facilitate business transition to e-commerce.
  • Identify new product and service opportunities.
  • Identify the key criteria for winning online market share.
  • Identify the role of e-commerce in winning global competitive advantage.
  • Identify the role of e-commerce localization strategy.
  • Identify opportunities to expand e-commerce-based product development activities.
This is primarily online training
on-line e-learning cbt (computer based)This is an online eLearning or CBT training program
cd romThis program may be available on CD
Contact 123-CBT Computer Based Training for more information
Training Presented in:English
Building an E-Commerce Business Case --
About The Training Provider: 123-CBT Computer Based Training
123-CBT Computer Based Training - 123-CBT offers discount pricing on top quality eLearning programs from leading computer based training providers. Many of the training courses are available both online or on CD so that you can study at home at your own pace: E-Learning available for - ABAP 6. 10 - Access 2003 - Acrobat 6. 0 - ASP - ASP. NET - C - Captivate 1. 0 - Crystal Reports 8. 5 - Crystal Reports v10 -...
Want to Sell More e-business training?
tcw11-gfc-v396M-10/25/09-09:59:53-()[A]-[A]-[B] -01:31:26