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Provided by: 123-CBT Computer Based Training CIW E-Commerce Designer Part 2 Product Marketing |
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Course Overview
This course presents students with both theoretical and practical instruction on E-Commerce marketing. The instruction can be divided into two main parts: Web Marketing Goals and Online Product Marketing. In the Web Marketing Goals section, the student will be given an overview of marketing goals and strategies. This will include an examination of the various types of marketing strategies, product pricing, distribution and availability, and the various types of audience data. In the Online Product Marketing section, the student will be introduced to methods of attracting consumer attention on the Internet. This will include an introduction to online promotions, site categories, and banner ads. The course will also cover user tracking, banner exchanges and referral programs.
Learn To
- Identify the benefits of Web marketing.
- Identify business goals that Web marketing can achieve.
- Identify ways to provide online customer service.
- Match the types of online promotion with their features.
- Identify categories of Web sites that are defined by marketing activities.
- Identify the features of banner ads.
Audience
Candidates for this exam design and implement commerce-driven Web sites, identify customer needs, monitor customer usage patterns, determine order processes and service after sales, and consider how e-business solutions can increase sales. Candidates include system administrators, application developers, and other network designers. The prerequisite for this course is that students must have CIW Foundations certification or equivalent experience. Students must also have CIW Site Designer series certification (exam 1D0-420 or 1D0-320) or equivalent experience.
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