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Provided by: 123-CBT Computer Based Training Customer Relationship Management CRM |
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Training
Provided by 123-CBT Computer Based Training
SAP Customer Relationship Management (CRM) - Overview introduces the trainee to the term Customer Relationship Management (CRM) and its objectives, as well as looking at the basic principles of SAP CRM and explaining what SAP CRM can be used for. Furthermore, the trainee will be introduced to the individual applications of CRM and their most important features.
o Customer Relationship Management.
o SAP CRM Architecture.
o CRM Basics.
o SAP CRM Applications.
o Internet Sales.
o Telesales (Customer Interaction Center).
o Service Interaction Center.
o Mobile Client in SAP CRM.
o Marketing Planning & Campaign Management.
CEU credits: 0.35 CEUs
o Customer Relationship Management - What is CRM? - Basic Components of CRM - Customer Interaction in CRM
o SAP CRM Architecture - Technical Structure of SAP CRM - SAP CRM From a Business View
o CRM Basics - Business Partners - Products and Product Catalogs - SAP CRM Organizational Model - Customer Interaction Management - Marketing Planning & Campaign Management
Unit 2: SAP CRM Applications 1.5 - 2 hours
o Internet Sales - What is Internet Selling? - Features of Internet Sales
o Telesales (Customer Interaction Center) - Customer Interaction Center in CRM - Telesales Functionality - Telesales User Interface - Inbound Telesales
o Service Interaction Center - Key Elements of the SIC - Customer Interaction via E-Mail - Interactive Intelligent Agent (IIA)
o Mobile Client in SAP CRM - Mobile Client Architecture - Mobile Sales Functions - Mobile Service Functions
o Marketing Planning & Campaign Management - Marketing Planning & Campaign Management - Marketing Process
Learn To:
o CRM and the SAP CRM System.o Customer Relationship Management.
o SAP CRM Architecture.
o CRM Basics.
o SAP CRM Applications.
o Internet Sales.
o Telesales (Customer Interaction Center).
o Service Interaction Center.
o Mobile Client in SAP CRM.
o Marketing Planning & Campaign Management.
Audience
The audience for this course would include students who need to learn how to use SAP CRM Members of project teams (organizational and conceptual phases). There are no prerequisites for participating in the course.Deployment Options
Internet / Intranet, Download, LAN, WorkstationAccreditation
NASBA credits: 4 CPE CreditsCEU credits: 0.35 CEUs
Language Options
American English, GermanTotal Learning Time
3 to 4 hours13996 Objectives
Unit 1: CRM and the SAP CRM System 1.5 - 2 hourso Customer Relationship Management - What is CRM? - Basic Components of CRM - Customer Interaction in CRM
o SAP CRM Architecture - Technical Structure of SAP CRM - SAP CRM From a Business View
o CRM Basics - Business Partners - Products and Product Catalogs - SAP CRM Organizational Model - Customer Interaction Management - Marketing Planning & Campaign Management
Unit 2: SAP CRM Applications 1.5 - 2 hours
o Internet Sales - What is Internet Selling? - Features of Internet Sales
o Telesales (Customer Interaction Center) - Customer Interaction Center in CRM - Telesales Functionality - Telesales User Interface - Inbound Telesales
o Service Interaction Center - Key Elements of the SIC - Customer Interaction via E-Mail - Interactive Intelligent Agent (IIA)
o Mobile Client in SAP CRM - Mobile Client Architecture - Mobile Sales Functions - Mobile Service Functions
o Marketing Planning & Campaign Management - Marketing Planning & Campaign Management - Marketing Process
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Customer Relationship Management CRM
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About The Training Provider: 123-CBT Computer Based Training
123-CBT Computer Based Training - 123-CBT offers discount pricing on top quality eLearning
programs from leading computer based training providers. Many of the training courses are available both online or on CD so that you can study at home at your own pace:
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