E-Learning Essentials Part 2 Marketing Your Solution

Training Provided by 123-CBT Computer Based Training This course covers the aspects of marketing that are essential to marketing an e-learning solution within an organization. It focuses on the required change of organizational mindset to one that supports anytime, anywhere learning. The three important marketing channels are covered - through a champion, culture change and communication plan. The course then looks at each of the key player groups within an organization that need to be understood and brought on board for an effective marketing and implementation of your e-learning solution: Executives, Learners, HR, and Trainers. The most common concerns of these groups are identified, and guidelines for winning their support.

Learn To

• To identify guidelines for creating the buzz for your e-learning solution.
  
• To identify characteristics of an organizational mindset that is receptive to e-learning.
  
• To identify the stages in selling e-learning internally.
  
• To identify common management concerns regarding e-learning.
  
• To identify guidelines for selling e-learning to executives.
  
• To identify guidelines for creating the business case for e-learning.
  
• To identify guidelines for getting HR on board.
  
• To identify functions of e-learning as a competence development tool.
  
• To identify common concerns for trainers regarding e-learning.

Audience

Professionals who need guidance and the tools necessary to successfully implement e-Learning programs - such as Executives, Directors, Managers in large organizations (Fortune 500, etc.). It will also be of interest to Line Managers who are charged with implementing an e-learning solution, and the general learner interested in e-Learning.

Deployment Options

e-Learning

Accreditation

NASBA credits: 3 CPE Credits

CEU credits: 0.30 CEUs

Language Options

US English

Total Learning Time

2 to 3 hours

Objectives

Unit 1: Marketing Essentials (1 hour)

• Identify guidelines for creating the buzz for your e-learning solution.
  
• Identify characteristics of an organizational mindset that is receptive to e-learning.
  
• Identify the stages in selling e-learning internally.
  
• Identify benefits of merging push selling and pull marketing.
  
• Identify components of an e-learning marketing plan.
  
• Identify characteristics of the role of an effective e-learning champion.
  
• Identify ways of effecting changes to the learning culture.
  
• Identify guidelines for achieving an effective communication campaign.

Unit 2: Marketing to Key Customers (0.5 - 1 hour)

• Identify common management concerns regarding e-learning.
  
• Identify guidelines for selling e-learning to executives.
  
• Identify guidelines for creating the business case for e-learning.
  
• Identify benefits to the learner of self managing their competency portfolio.
  
• Identify common concerns for learners.
  

• This is primarily online training This is an online eLearning or CBT training program This program may be available on CD Contact 123-CBT Computer Based Training for more information

  Training Presented in: English

E-Learning Essentials Part 2 Marketing Your Solution --

About The Training Provider: 123-CBT Computer Based Training

More e-Learning Essentials Training from 123-CBT Computer Based Training

• E-Learning Essentials Part 1 E-Learning and Successful Strategy
• E-Learning Essentials Part 3 Deploying Measuring Your Solution