Training
Provided by 123-CBT Computer Based Training
Strategic Management: Analyzing Strategic Options offers the student an overview of the information required to develop an effective strategic option, consider appropriate issues when performing a strategic audit, and use the SWOT review to analyze a company's situation. The program describes how to evaluate internal resources, capabilities, and core competencies, and analyze external factors, such as industry trends and competition.
Learn To
Identify reasons to conduct a strategic analysis.
Recognize the definition of a strategic audit.
Review the appropriate information when conducting a strategic audit.
Identify the elements that form the SWOT acronym.
Apply the value chain analysis to evaluate the internal environment.
Recognize the components that represent the external environment.
Identify the levels of strategy.
Recognize the approaches to initiate business or corporate-level strategy.
Audience
Managers and team leaders who are responsible for analyzing strategic business options.
Unit 1: Defining Strategic Analysis (0.5 - 1 hour)
Identify reasons to conduct a strategic analysis.
Recognize the definition of a strategic audit.
Review the appropriate information when conducting a strategic audit.
Identify the elements that form the SWOT acronym.
Recognize examples of each SWOT element.
Simulation Overview:
In this simulation, you will be meeting with Ronald Spear, Icon's Vice President of Marketing, Deborah Cowan, Vice President of Sales, and James Cahill, Vice President of Product Development. It has recently come to your attention that one of your fiercest competitors, Menlow Enterprises, has gotten the jump on some new wireless application technology, and has started development on a series of new products. Icon was prepared for the introduction of this new technology, but did not expect it to be ready for commercial development for several months. You realize now that your forecasts were inaccurate. You have called a meeting with your three top executives to discuss the possibility of conducting a strategic audit with the goal of maintaining Icon's position as market leader.
Unit 2: Analyzing Environments (0.5 - 1 hour)
Identify the components that represent the internal environment.
Apply the value chain analysis to evaluate the internal environment.
Recognize the components that represent the external environment.
Perform the steps to analyze the external environment.
Simulation Overview:
In this simulation, you will be meeting with Drew Canfield, Icon's Vice President of Marketing. You are a member on the team that is conducting a strategic analysis for the company. Part of your responsibil
Training Avaliability and Delivery
This is primarily online training
This is an online eLearning or CBT training program
This program may be available on CD
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