Training
Provided by 123-CBT Computer Based Training
Competitive Intelligence: Implementing a Competitive Intelligence System offers the student an overview of what competitive intelligence (CI) entails, and how to develop and implement a CI system in an organization. The program covers in detail the benefits of having CI in an organization, as well as the steps of the CI process. It also covers the types of CI systems and how to select one.
Learn To
Identify the benefits of competitive intelligence.
Identify available sources of information.
Follow steps of the competitive intelligence process.
Follow steps of the process for selecting a competitive intelligence system.
Sequence the steps of the process for implementing a competitive intelligence system.
Audience
Managers and executives who are interested in learning more about how they can influence the strategic goals of their organization.
Unit 1: Competitive Intelligence (CI) Basics (0.5 - 2 hours)
Identify the benefits of competitive intelligence.
In a meeting, incorporate into the discussion comments about the benefits of competitive intelligence.
Identify the benefits of international competitive intelligence.
In a meeting, incorporate into the discussion comments about the benefits of international competitive intelligence.
Simulation Overview:
In this simulation you will meet with Susan Darnell and Dean Kramer. Both are Project Managers and members of Icon's centralized Buying Center. Susan, the newest member of the management staff, knows very little about Competitive Intelligence while Dean, a seasoned veteran, is skeptical of Competitive Intelligence's applicable uses to Icon. Your goal is to thoroughly explain CI to Susan and outline the benefits CI has to offer to Dean who believes Competitive Intelligence is simply another name for Marketing Research. After this goal is accomplished, you will articulate the benefits of International CI to both managers.
Unit 2: The Competitive Intelligence (CI) Process (0.5 - 1 hour)
Identify the three essential components of the CI process.
Identify available sources of information.
In a meeting, incorporate into the discussion comments about available sources of information.
Sequence the steps of the competitive intelligence process.
Follow steps of the competitive intelligence process.
Simulation Overview:
In this simulation, you will meet with Carla Eckles and Charles Parker to work through the competitive intelligence process. Both individuals are familiar with competitive intelligence, but neither of the two has ever completed a project using the actual system. With your knowledge of CI, you will guide both managers as the three of you research one of Icon's rival companies, CreativeLabs. Circulating rumors reveal CreativeLabs is about to re
Training Avaliability and Delivery
This is primarily online training
This is an online eLearning or CBT training program
This program may be available on CD
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