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Provided by: 123-CBT Computer Based Training Principles of Marketing Fundamentals of Marketing |
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Training
Provided by 123-CBT Computer Based Training
Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process.
Learn To
Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.
Deployment Options
e-Learning
Accreditation
NASBA credits: 3 CPE Credits
CEU credits: 0.30 CEUs
Language Options
US English
Total Learning Time
2 to 4 hours
Objectives
Unit 1: Marketing Language (0.5 - 2 hours)
Learn To
- Apply appropriate terms or language to marketing situations.
- Identify the four components of the marketing mix.
- Identify the stages of the product life cycle.
- Use proper methods to extend a product's life cycle.
- Identify characteristics to consider when implementing a market segmentation strategy.
- Apply the steps of the market segmentation process.
Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.
Deployment Options
e-Learning
Accreditation
NASBA credits: 3 CPE Credits
CEU credits: 0.30 CEUs
Language Options
US English
Total Learning Time
2 to 4 hours
Objectives
Unit 1: Marketing Language (0.5 - 2 hours)
- Identify the definition of marketing.
- Identify definitions of key marketing terms and language.
- Identify components of a SWOT analysis.
- Simulation Overview:
- In this simulation, you will meet with Dean Kramer, the Marketing Director of Icon's Office Supply product group. Dean will discuss marketing terms, including a SWOT analysis, and how they are implemented in his product group. Throughout your conversation, Dean will ask you questions to test your understanding of the concepts discussed.
- Identify the four components of the marketing mix.
- Identify the stages of the product life cycle.
- Create a marketing mix using the four components of a marketing mix.
- Simulation Overview:
- In this simulation, you will meet with two of your employees to discuss the marketing mix for three products. Carol Chung, Icon's Marketing Communications Manager, will be in the conference room with you, while James Cahill, Icon's Senior Product Manager, will be participating in the meeting by phone. As the Marketing Director, James and Carol will provide you with background information and recommendations, but you will need to make the final decision on developing the marketing mix. You will need to consider the elements that go into a marketing mix to make choices that help Icon reach its profit goals for each product.
- Identify a target opportunity.
- Identify the definition of market segmentation.
- Identify characteristics to consider when implementing a market segmentation strategy.
- Identify steps of the market segmentation process.
- Simulation Overview:
- In this simulation, you will meet with Maggie Roberts, Marketing Dire
This is primarily online training 
This is an online eLearning or CBT training program 
This program may be available on CD 
Contact 123-CBT Computer Based Training for more information Training Presented in: English
Principles of Marketing Fundamentals of Marketing
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About The Training Provider: 123-CBT Computer Based Training
123-CBT Computer Based Training - 123-CBT offers discount pricing on top quality eLearning
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