Video Blogging for Business
Desktop Computer Software
Training
Provided by Lodestone Digital
Lodestone Digital provides public Video Blogging classes across the country.
In addition to our public classes, we can provide Video Blogging training at your location for students who need custom solutions. Our instructors have years of production experience, and specialize in implementing digital media tools into a workflow.
Before each on-site training session, we take a close look at your current production process, software, resource skill sets, and types of Video Blogging content being created. From this data we can distill a training program that not only meets your current needs, but also provides a path for the future.
Call today to schedule an initial Video Blogging training assessment.
Toll-Free 1-866-665-9441.
In addition to our public classes, we can provide Video Blogging training at your location for students who need custom solutions. Our instructors have years of production experience, and specialize in implementing digital media tools into a workflow.
Before each on-site training session, we take a close look at your current production process, software, resource skill sets, and types of Video Blogging content being created. From this data we can distill a training program that not only meets your current needs, but also provides a path for the future.
Call today to schedule an initial Video Blogging training assessment.
Toll-Free 1-866-665-9441.
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Video Blogging for Business
Course Description:
Call it what you will - vodcasting, vlogging, or vidcasting - producing meaningful video content for download distribution is the new frontier in mass communications. This class provides marketing professionals knowledge and hands-on practice for beginners in vodcasting. The course teaches fundamental techniques. It begins by introducing core concepts including how to receive a podcast, what equipment is needed to produce a vodcast, and how vodcasts are being used in industries; then proceeds through creating professional looking vodcasts, adding video legally, how to get more viewers, and making money through vodcasting.
Learning Objectives:After you take this class you will know how to:
- Receive podcasts on your iPod or computer
- Set up your podcast studio
- Achieve broadcast quality without spending major money
- Including music, phone calls and audio feedback legally and inexpensively
- Prepare a podcast for the Internet
- Enhance the popularity and professionalism of your show
- Attracting more listeners
- Make money with your podcast
This class is directed toward those just starting out in vodcasting.
Course Outline:Lesson 1: Podcasting 101
- A brief history of podcasting
- We want our MP3
- Audioblogs
- Source code
- The revolution has a name
- What is a podcast and why is it so great?
- Automatic
- Easy to control
- Portable
- Always available
- In a nutshell
Lesson 2: Listening to Podcasts
- Finding and "auditioning" podcasts
- Directories
- Listen at the site
- Podcatching
- The podcast client
- Time to subscribe
Lesson 3: Podcasting How-To
- Developing your podcast
- Preshow preparations
- Setting up your studio and recording
- Editing/Mastering
- Encoding to MP3
- Uploading
- Updating your feed
Lesson 4: Planning Your Podcast
- Who are you and why should we listen?
- Narrowcasting" The benefits of a well-defined concept
- Determining your podcast's length and frequency
- Formatting and structuring your podcast
- Start strong, finish big
- A few words about defamation and slander
- Using music in podcasts
- Composers' and Performers' rights
- Using mash-ups and remixes
- Voice mail messages and phone calls
- Sponsorships and advertisements
- Segments of other podcasts
Lesson 5: Podcasting Tools
- Microphones and Pop filters
- Headphones
- Mixers
- Cables and connectors
- Balanced and unbalanced audio
- Computer connectors
- Audio interfaces and sound cards
- Phone patches and digital hybrids
- Stand-alone digital recorders and mobile rigs
- The Podcasting Studio Buyer's Guide
- Audio recording software
- Two-track vs. multitrack
- Voice Over IP
- Audio plug-ins
Lesson 6: Recording Your Podcast
- Introducing the waveform
- Important audio terms and concepts
- Recording a podcast
Lesson 7: Putting It All Together
- Introduction to digital audio editing
- Editing the recording
- Locking and backing up your podcast
- Mastering your podcast
- Doing a little dynamics processing
- Creating an audio mixdown
- Adjusting the volume
Lesson 8: Preparing Your File
- Encoding and compressing to MP3
- Updating ID3 tags and artwork
- Naming your MP3 file
Lesson 9: Serving It Up
- Registering your own domain
- Securing your domain
- Hosting your MP3s
- Uploading your MP3s
- Creating your podcast's website
- Your domain, revisited
- The RSS feed
- The future of podcasting services
Lesson 10: Getting Heard
- Getting listed in the major podcast directories
- Crafting your listing
- Submitting your listing to the main directories
- Pinging podcast trackers
- Networking with other podcasters
- Sending show promos to other podcasters
- The podcasting badge exchange program
- Bulletin boards and user groups
- Getting your podcast reviewed
- Getting your story to the mass media
Lesson 11: Making Money with Podcasting
- Making media money
- Learning about your audience
- Implementing donations/memberships and paid subscriptions
- Selling your own merchandise
- Selling other people's merchandise
- Understanding advertising and sponsorships
- Finding your own advertisers and sponsors
- Becoming a podcast producer for hire
- Moving beyond podcasting
About The Training Provider: Lodestone Digital
Lodestone Digital - Lodestone Digital is your source for authorized Adobe and Apple training nationwide.
Lodestone Digital improves workflow efficiencies in digital media by offering comprehensive solutions that make business sense for clients.
We provide certified public training and private onsite training for Adobe and Apple software. Visit us online for a complete listing of class pricing, locations, and...
