Search Engines

Training Provided by The Virtual Training Company This Virtual Training Company tutorial is perfect for those who are new to search engines and the Internet, and those who get frustrated when searching and would like a better way to find exciting new information. Author Kathy Evans will help you become more efficient in your searches. She begins by introducing you to directories and search engines, helping you learn to develop a search strategy. She will familiarize you with AltaVista and Google and help you customize your browser.

Search Engines

Overview

1. Introduction
2. Quick Tour of the Web
3. Directories
4. Search Engines
5. What are Meta Search Engines
6. Subject and Links Pages
7. Open Directory Project
8. AltaVista
9. Evaluating Pages
10. Family Filter
11. Why can't I find what I want?

Directories

1. How Directories Work
2. Finding Information with a Directory
3. Finding Information with Yahoo & Looksmart
4. Searching a Directory (1)
5. Searching a Directory (2)

Search Engines

1. How Search Engines Work (1)
2. How Search Engines Work (2)
3. Finding Information with Search Engines (1)
4. Finding Information with Search Engines (2)
5. Finding Information with Search Engines (3)
6. The Invisible Web
7. Resources for the Invisible Web
8. When to use the Invisible Web
9. Finding Information on Invisible Web
10. Finding an ATM Machine on the Invisible Web
11. Find a Flight to Paris on the Invisible Web

Optimize your Search

1. Define A Search Strategy
2. Which Service should I Use
3. Fine Tune your Keywords
4. Search Engine or Directory
5. Useful Resources
6. Searching for FTP Resources
7. Downloading FTP Files
8. Resources for Anonymous FTP Sites

Other Areas to Search

1. Introduction to News Groups
2. Wide Area Information System
3. Using Gopher to Search
4. Search Options
5. Finding Tickets
6. Using a Cluster Search
7. Finding Exchange Rates

Boolean Operators

1. Introduction to Boolean Operators
2. Boolean Searching (1)
3. Boolean Searching (2)
4. Introduction to Grouping Operators
5. Using Grouping Operators
6. Stop Words
7. Natural Language Search
8. Concept Searching

Phase Operators & Proximity Searching

1. introduction to Phrase Operators
2. Phrase Operators in Action
3. Proximity Operators
4. Combining Phrase and Proximity
5. Proximity Searches in Lycos
6. Proximity Searches in AltaVista
7. Required & Excluded Terms
8. Using Wild Cards to Search
9. Using Word Stemming
10. More on Word Stemming

Required & Excluded Terms

1. Using - and + Symbols (1)
2. Using - and + Symbols (2)
3. Introduction to Field Searching
4. Field Searching in Action
5. Restrictions on Results

Advanced Searching & Algorithms

1. Introduction to Advanced Web Searching
2. Using Advanced Search
3. More on Advanced Searching Techniques
4. Search Engine Syntax
5. Search Engine Syntax (2)
6. How Search Engines Rank Pages (1)
7. How Search Engines Rank Pages (2)
8. How Successful is Ranking

Problem Solving

1. How to deal with Problems (1)
2. How to deal with Problems (2)
3. Dealing with Errors
4. Using cached for Missing Pages
5. Resources for helping find missing pages
6. Reporting Broken Links

Customizing your Browser

1. Working with your Browser
2. Book marking Searches
3. Using the Browsers built in Search
4. Introduction to a Key Sites Library
5. Organising and adding Key Sites

Useful Resources

1. Using Copernic
2. Searching Newsgroups (1)
3. Searching Newsgroups (2)
4. Advanced Newsgroup Searching
5. Searching Serve Lists (1)
6. Searching Serve Lists (2)
7. International Language Searches
8. Resources for International Search Engines
9. Specialized Information Sites
10. Resources for Education
11. Searching for People
12. Searching your Ancestry

AltaVista

1. AltaVista's Settings
2. Filtering AltaVista's results
3. In-depth look at AltaVista's Tools
4. AltaVista Search Facilities
5. AltaVista's Search Assistant
6. AltaVista's International Sites

Google

1. Setting Google's Preferences
2. Searching with Google
3. Advanced Searching with Google
4. Web Resources for the Search Engines
5. Technical Resources for Search Engines
6. Using the Search Engine Resource Sites

Fast Search

1. Introduction to Fast Search
2. Customize Fast Search Settings
3. Basic Fast Search
4. Advanced Fast Search
5. Introduction to Highway 61
6. Searching with Highway 61

Optimizing your own Site

1. Introduction to optimising your own site
2. Choosing your Keywords
3. Resources to help rank your site
4. Introduction to Word tracker
5. Analysing your Keywords with Word Tracker
6. Using the Internet Keyword Finder
7. Using Gotos Keyword Inventory
8. Using Bruce Clays Optimisation Tools

Meta Tags

1. Introduction to Meta Tags
2. Writing Meta Keyword Tags
3. Writing Meta Description Tags
4. Optimizing your Meta Tags
5. Keyword Prominence in your Page
6. How to use your Keywords in Tables
7. Keywords in the Alt and Link Text
8. Adding Keywords to your Title Tag
9. Keywords in other Tags
10. Adding your Keywords in the Text
11. Summary for Optimizing for Robots

Keyword Density

1. Introduction
2. Keyword Frequency Counter
3. Density Analysis
4. Customized Analysis

Submitting your Site

1. Where to Submit your Site
2. Submitting to AltaVista
3. Submitting to Inktomi
4. Submitting to the Smaller Engines
5. Introduction to Submitting to Directories
6. Submitting to Dmoz (Open Directory)
7. Automated Submission Tools
8. Using the Top Dog Submission Tool

Ranking

1. Links popularity
2. Beware of FFA pages
3. How Popular are You?
4. Tips for Using a Frameset
5. Hidden Text Links
6. Check to see if you are Listed
7. Pay for Listings
8. Buying a Number 1 Listing
9. Pay per Click Listings

Advanced Optimization

1. Spamming the Search Engines
2. What are Doorway Pages
3. Using a Page Generator
4. Cloaking and IP Delivery

About The Training Provider: The Virtual Training Company

More Search Training from The Virtual Training Company

• Search Engine Optimization
• Search Engine Optimization 2006