Search Engine Optimization

Training Provided by The Virtual Training Company <p>The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 390 million people online throughout the world today, and this number is growing larger every day at an unprecedented rate. With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor search engine optimization.</p>
<p>VTC Author James Gonzalez is here to help you rise above the web noise and get noticed. From keyword placement to the best utilization of code, learn important tips you must know as well as common mistakes you must avoid, to be noticed on the web. To begin learning today, simply click on one of the Search Engine Optimization movie links. </p>

Search Engine Optimization

Course Intro

1. Course Intro
2. Course Overview
3. Importance of Search Engines
4. Limitations of Optimization

Introduction To Search Engines

1. The Search Engines Landscape
2. Crawler Based Search Engines
3. Human Powered & Pay Per Click Systems
4. Hybrid Search Sites
5. How Crawler Based Search Engines Work
6. How Search Engines Rank Web Pages Pt.1
7. How Search Engines Rank Web Pages Pt.2
8. The Most Popular Search Sites
9. Survey of the Most Popular Search Sites
10. Overture/Google Adwords & Others
11. Search Systems You NEED to Work With

Checking Your Sites Current Status

1. Google & the Google Toolbar
2. Yahoo & the Others
3. Fixing Frames
4. Page Titles & Page Descriptions
5. Page Links & Page Content

How Domain Names Effect Placement

1. Overview
2. Choosing Effective Names
3. Registering Domain Names
4. Using Multiple Domain Names
5. Set Up & Link Multiple Domain Names

Choosing Target Keywords

1. Keyword Research
2. Keyword Phrases vs. Single Words
3. Analyzing the Competition for Keywords
4. Refining Your Keywords
5. Wordtracker
6. Other Tools to Aid in Keyword Work
7. Keyword Placement

Designing Search Engine Friendly Pages

1. Titles
2. Meta Description Tags
3. Meta Keyword Tags
4. Page Content: Headings
5. Page Graphics & ALT Tags
6. Text Content
7. Strategies Designing Your Page Content
8. Links
9. Site Map Pages
10. Common Page Content Mistakes
11. Invisible Navigation Systems

Link Popularity/Page Importance & Reputation

1. Importance of Links
2. Link Popularity
3. Page Reputation
4. Page Importance
5. Strategies for Getting Good Links Pt.1
6. Strategies for Getting Good Links Pt.2
7. Links that can Work Against You
8. Guide for Improving Links

Optimization Tricks

1. Keyword Spamming
2. Invisible Text
3. Images
4. Redirect Pages
5. Comments/Bait & Switch
6. Cloaking
7. Information Pages
8. Hidden Links

Specific Strategies

1. Google
2. Google Page Construction Tips
3. Yahoo
4. Yahoo/Overture Site Match Xchange
5. Overture
6. Overture Listing Choices
7. AskJeeves/Teoma
8. Open Directory Project (ODP)
9. Tips for getting listed in the ODP
10. MSN
11. Looksmart
12. LookSmart Optimization Tips

Getting Hi Tech Pages Indexed

1. Frame pages
2. Flash Pt.1
3. Flash Pt.2
4. Dynamically Generated Pages

Registering Your Sites

1. Essentials of Getting Your Site Listed
2. Recommended Submission Order
3. Submitting to Google
4. Submitting to Yahoo Search Engine
5. Submitting to Directories
6. Submitting to Yahoo Directory
7. Submitting to ODP Directory
8. Submitting to AskJeeves

Search Engine Optimization Tools

1. Optimization Resources: Search Sites
2. Optimization Resources: Web Sites
3. Wordtracker
4. Tools for Checking Site Rankings
5. Keyword Density Analyzers
6. Link Optimizers Optilink

Disclaimer

1. Disclaimer

Credits

1. About This Author

About The Training Provider: The Virtual Training Company

More Search Training from The Virtual Training Company

• Search Engine Optimization 2006
• Search Engines