Marketing Basics for Business Success (Toronto)

Nov 7, 2006
9:00 am - 4:00 pm

Some people have a mistaken belief that marketing is an unnecessary expense rather than a fundamental and strategic action that drives business success. But undertaking any type of business without an understanding of marketing basics can doom you to failure.

In this full day session participants will delve into the art and science of marketing management. We ll uncover and demystify some key concepts in marketing what do the 5-Ps of marketing have to do with your successful business operation? What goes into a marketing plan? What research must you do, and what can it tell you about your market place? What about promotions and special offers? How do you plan and execute effective marketing campaigns?

The jam-packed morning half will give you powerful strategies and knowledge to think about your business, products and services and marketplace like never before. In the afternoon we will work on a real-life marketing case study, look at some street-smart marketing tips, and begin crafting your business marketing and promotional plan.