An introduction to Big Gift Fundraising

Competition for grant funding for voluntary and community organisations (VCOs) and social enterprises is increasing. In order to support VCOs to become more sustainable they have to develop a diverse fundraising portfolio. Fundraisers can significantly increase the income of their VCO if they can more confidently ask for bigger donations.

Participants:

VCO fundraisers, managers, development workers and trustees.
Social enterprise marketers, managers, development workers and directors.

Participants will be able to develop and implement a strategy for big gift donations.

Objectives:

To provide participants with an understanding of what is required to implement a campaign for bigger donations
To support participants to understand who to ask and how much
To offer participants an understanding of what makes a good prospect
To set up an approach to making the ask
To support participants to explore what might happen at a face-to-face meeting
To consider some frequently asked questions about big gift fundraising